Is there ever just one component that makes a marketing campaign successful? No way! Unfortunately, there is no magical ingredient that can turn an adequate campaign into an incredible one. There should never be a sole focus on just one aspect; although all marketing projects are unique in their own right, too much focus on […]
We are pleased to announce our two newest hires: Alyssa Petroplus, Client Strategist, and Amy Meyers, Senior Media Director. As the Media Director, Amy is responsible for the planning, negotiation, placement and monitoring of all Apple Box Studios’ client media – both traditional and digital. Amy brings 25+ years of experience to Apple Box […]
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Check out who was featured on WPXI’s “Talking Pittsburgh”! Our CEO & Creative Director, Michael Wertz, and Wayne Dollard, publisher of Pickleball Magazine discussing the upcoming Gamma Pickleball Classic June 3rd – June 5th at the David L. Lawrence Convention Center. Pickleball is one of the fastest growing sports, especially for Baby Boomers, in […]
No Business Development department or initiative would be complete without RFPs. Even though they can be a little frustrating at times, RFPs are definitely worth your efforts and attention. They can help you land a whale of a client and are a great way to get your name out locally and, potentially, nationally. No matter […]
Primanti Bros., Pierogies, Pittsburgh Popcorn. Our city is known for many things, signature foods being one of them. As the “foodie” scene explodes in the ‘Burgh, we have been subject to an awesome array of new and exciting food combos and cool restaurant concepts. One classic food item that has nudged its way in to […]
In an incredibly short amount of time, the way we consume video has drastically changed. Video is now one of the #1 ways people receive content. YouTube, Facebook, Instagram etc. are now covered in (sometimes) unique and stunning examples of professional and user-generated video content. This shift has driven more professionals to step their video […]
HAVE YOU EVER PLANNED A NATIONAL EVENT IN 5 MONTHS? Let me tell you, you are going to need a lot of post-its. I remember the day my boss Mike (Owner & Creative Director of Apple Box Studios, Board President, Parkinson Foundation Western Pennsylvania) came to me and said, “I think I want to put […]
Our little metropolis of Pittsburgh has appeared in national headlines a lot recently. First, with the horrific events that occurred in Wilkinsburg at the beginning of March and second an incident, some might argue, just as horrific as the first. Local news anchor, Wendy Bell, from WTAE has been fired for comments made on her […]
Apple Box Studios is pleased to present “Bring your•self to life,” our latest awareness campaign for our newest client, Gateway Rehab. This campaign celebrates the achievement of recovery and can be seen across, print, television and digital platforms. Step Up and Bring your•self to life To see more videos we produced for the Bring your•self to […]
Social media management is about so much more than pumping out posts on every platform at the right times of the day. It’s about how many “followers” and “likes” you have! Nope, I’m absolutely joking. If you want to be more than just a player in the ever-changing social media mind-field, a focus on engagement […]
Apple Box Studios offers fully integrated communication campaigns for technology, healthcare and medtech companies seeking powerful and creative solutions to accomplish clear business objectives. List of top ad agencies in Pittsburgh.