On Wednesday, Apple Box Studios was invited to participate in Sprout Social’s twitter chat: #SproutChat. It was our first experience with a twitter chat and we left with extremely positive results. We connected with new people that we wouldn’t have had the pleasure to connect with otherwise, shared some insights, learned some new skills and […]
Read More… from Twitter Chats: Tweet Your Heart Out Social Media Fans
You Must Watch Before You Proceed: Two big words in video are production and value. What does production value mean? Often there is a negative financial connotation associated with that phrase, but it doesn’t necessarily mean that a lot of money has to be spent. It’s nothing tangible or monetary, you just know it when […]
Read More… from Production Value: You Don’t Need A Fancy Budget
Apple Box Studios is pleased to share commercials produced for our client, Northwood Realty Services. As a video production agency, Apple Box is committed to creating stunning motion pictures that help our clients get noticed in the market place. Check Out The Videos: We had a great day on set with the […]
“So, what do you do?” I’m at a party, or my kid’s soccer game. I’m meeting new neighbors or running into an old acquaintance at the store. And the small talk invariably evolves. Mr. So-and-so: “So, what do you do?” Me: “I work for an ad agency in the strip.” Mr. So-and-so: “Oh, cool. You […]
Read More… from Advertising Account Executive: What Do You Do?
The Most Wonderful Time of the Year….. The date on the calendar may not be January 1st, but for some of us, the fall season officially marks the beginning of a New Year. Kids go back to school, the weather cools and pumpkin spice flavored products abound. But more importantly, the new television season begins. […]
Read More… from Fall Media Buying: The Best Time Of The Year For Marketing
A good cinematic scare can have its perks! In our favorite fright night features, we learn to prepare for the worst; scary movies turn us into survivalists in spooky situations. When faced with adversity, the first place our mind races to is “that one scene in [insert movie title here] . For example, you know if a […]
Can’t seem to focus? Distracted by your long to-do list? Feel like every idea you come up with is falling short? …You’ve got a case of writer’s block. Everyone at some point or another has faced this challenge, not just writers. It can feel defeating and stressful, especially if you are facing a deadline. There […]
Read More… from Writer’s Block: Tips To Get Back In The Groove
Competition. It’s not just for our favorite athletes duking it out on the field each week. Competition can be an extremely useful tactic in coaxing out creativity. Your clients keep you on your toes, so it’s essential to make sure your ideas are always scoring. Here are four simple ways to insert creative competition into […]
Read More… from How To Win With Creative Competition in your Ad Agency
With the seasons changing, it’s time to introduce Apple Box’s 2016 fall interns! We are so happy have these bright young professionals on our team. Fall Interns 2016 Marielle Cafaro A senior at Duquesne University, Marielle is an Integrated Marketing Communications major also receiving a Business Certificate. While in school, she participates in Advertising Club, […]
Once a skeptic of social media and its effectiveness as a marketing tool, I have completely turned the corner after watching Facebook and Twitter embrace advertising like a sailor on VJ day. Gone are the days when social media platforms could brag about keeping their pages commercial free. When Facebook went public in 2012, it […]
Read More… from Turning The Corner On Social Media Advertising
Apple Box Studios offers fully integrated communication campaigns for technology, healthcare and medtech companies seeking powerful and creative solutions to accomplish clear business objectives. List of top ad agencies in Pittsburgh.