Social media is constantly changing before our eyes. The new features and tools delivered through each platform make it a valuable tool for us to take advantage of in advertising. When developing marketing campaigns, social media is not something we…
STEP UP
Tag: social media marketing
Facebook—A Powerful Tool in the world of Advertising
Alyssa Petroplus - Pittsburgh, PA
Posted in AppleRX Tagged with: Ad Agency, Advertising, digital marketing, Facebook Ad Manager, Facebook ads, social media, social media marketing
Instagram Isn’t A “Safe Zone” During The #DeleteFacebook Campaign
AppleBlog - Pittsburgh, PA
A.K.A. Facebook people are Instagram people. You’ve probably heard the news by now that Cambridge Analytica collected data from millions of Facebook users without their consent. This has a lot of people freaked out. How much does Facebook actually know…
Posted in AppleRX Tagged with: #deletefacebook, Ad Agency, B2B marketing, B2C marketing, Cambridge Analytica, content marketing, digital advertising, digital marketing, Facebook Ad Manager, Facebook ads, Instagram, Instagram ads, Pittsburgh Ad Agency, Pittsburgh social media, SEO, social media, social media advertising, social media marketing, social media today
What are Dark Posts on Social Media?
AppleBlog - Pittsburgh, PA
We’re here to shine the light on dark posts You’ve heard of the “dark web,” and all its scary content. But have you heard of the term “dark post” buzzing around your favorite social media blogs? If not, we’re sorry…
Posted in AppleBlog Tagged with: Ad Agency, Advertising, B2B, B2B marketing, B2C, B2C marketing, Branding, content creation, content marketing, digital advertising, digital advertising trends, Facebook ads, marketing, Pittsburgh ad agencies, Pittsburgh Ad Agency, Pittsburgh advertising, Pittsburgh social media, SEO, SEO tips, social media advertising, social media marketing
Perfecting your social media bio
AppleBlog - Pittsburgh, PA
What’s the first thing you see when you look at a Twitter page or Instagram account? Their bio. A social media bio is the window to the account to quickly gain knowledge on who they are or what their business…
Three Key Social Media Challenges Business Will Face This Year
AppleBlog - Pittsburgh, PA
We hear the word “trend,” and instantly it stirs up feelings of fear and uncertainty for our businesses. You want to stay ahead of the game, but you don’t want to waste precious time and/or money on something that is…
The New Facebook Algorithm Can Be Used For Evil…
AppleBlog - Pittsburgh, PA
The company’s CEO shifts to focus more on“time well spent” on the platform (even though few inside Facebook seem to know how to define that metric). Part of our social media manager’s job is to rummage through the internet to find content…
Super Bowl ads make digital Advertising splash
AppleBlog - Pittsburgh, PA
Would we really be an ad agency if we didn’t discuss the commercial victors of Super Bowl LII? The options were anything but limited. For a full review, check out Ad Age’s break down. Meanwhile, we will be showcasing the…
Posted in AppleBlog Tagged with: Ad Agency, Advertising, content creation, content marketing, digital advertising, Pittsburgh ad agencies, Pittsburgh Ad Agency, Pittsburgh Advertising Agency, Pittsburgh social media, social media, social media advertising, social media marketing, social media today, Super Bowl Ads
Biggest Advertising Campaign Fails of 2017
AppleBlog - Pittsburgh, PA
Before we kick off with what 2018 has in store for advertising, let’s review some of the 2017 marketing disasters We bet you instantly though Pepsi and Kendall Jenner. And you wouldn’t be wrong. That was indeed one of the…
Posted in AppleBlog Tagged with: Advertising, advertising fails, content marketing, digital advertising, Pittsburgh Ad Agency, social media marketing
Paid-Search Insights to Help Win The Holidays
AppleBlog - Pittsburgh, PA
Holiday shopping is crucial to paid search advertisers. How can you make the most of it? We found some insights and tips to improve your paid search performance. Ready or not, the holidays are here! Black Friday is only three…
The Influencer Marketing Takeover
AppleBlog - Pittsburgh, PA
A huge trend took place in marketing this past year. It happen so quickly, most of us didn’t realize this shift was happening. One of the biggest changes is the rapid growth of influencer marketing. To understand this trend, we…
