social media marketing Archives - Apple Box Studios

Tag: social media marketing

Facebook—A Powerful Tool in the world of Advertising

Social media is constantly changing before our eyes.  The new features and tools delivered through each platform make it a valuable tool for us to take advantage of in advertising. When developing marketing campaigns, social media is not something we

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Instagram Isn’t A “Safe Zone” During The #DeleteFacebook Campaign

instagram

A.K.A. Facebook people are Instagram people. You’ve probably heard the news by now that Cambridge Analytica collected data from millions of Facebook users without their consent. This has a lot of people freaked out. How much does Facebook actually know

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What are Dark Posts on Social Media?

social media

We’re here to shine the light on dark posts You’ve heard of the “dark web,” and all its scary content. But have you heard of the term “dark post” buzzing around your favorite social media blogs? If not, we’re sorry

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Three Key Social Media Challenges Business Will Face This Year

We hear the word “trend,” and instantly it stirs up feelings of fear and uncertainty for our businesses. You want to stay ahead of the game, but you don’t want to waste precious time and/or money on something that is

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The New Facebook Algorithm Can Be Used For Evil…

facebook

The company’s CEO shifts to focus more on“time well spent” on the platform (even though few inside Facebook seem to know how to define that metric). Part of our social media manager’s job is to rummage through the internet to find content

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Super Bowl ads make digital Advertising splash

Would we really be an ad agency if we didn’t discuss the commercial victors of Super Bowl LII? The options were anything but limited. For a full review, check out Ad Age’s break down. Meanwhile, we will be showcasing the

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Biggest Advertising Campaign Fails of 2017

Before we kick off with what 2018 has in store for advertising, let’s review some of the 2017 marketing disasters We bet you instantly though Pepsi and Kendall Jenner. And you wouldn’t be wrong. That was indeed one of the

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Paid-Search Insights to Help Win The Holidays

Holiday shopping is crucial to paid search advertisers. How can you make the most of it? We found some insights and tips to improve your paid search performance. Ready or not, the holidays are here! Black Friday is only three

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The Influencer Marketing Takeover

influencer marketing

A huge trend took place in marketing this past year. It happen so quickly, most of us didn’t realize this shift was happening. One of the biggest changes is the rapid growth of influencer marketing. To understand this trend, we

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