Powering The Energy Industry With Creative Communication Services

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Building a Brand from the Ground Up

Core Natural Resources

Core Natural Resources is a world-class producer and exporter of high-quality, low-cost coals that are essential in meeting the world’s growing need for steel, infrastructure and energy. Core was created by a merger of CONSOL Energy with Arch Resources, two industry-leading coal mining companies. Once the merger was announced, Core’s new leadership asked Apple Box Studios to create a new corporate identity and brand persona.

To complicate this challenge, we also had to create and launch the new company’s website and do it all in just under two months. As a writing-based creative firm, Apple Box Studios immediately began putting ‘pencil to paper.’ We developed an extensive and detailed brand positioning platform that described the new organization’s mission, products, benefits, culture, audiences, beliefs and its unique value in fueling prosperity around the world. This “manifesto” framed the Core identity and portrayed coal not as a raw material, but as an essential ingredient for human prosperity.

As Core’s Agency-of-Record, Apple Box Studios provides a range of creative communication services, including social media management, website responsibilities, public relations, video production, employee communications and brand management. We meet weekly with a variety of Core clients on several active initiatives.

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Marketing the Complexities of Power Generation

Mitsubishi Engineering Power Systems

Mitsubishi Engineering Power Systems brings deep knowledge and practical experience to its customers in the energy industry for both traditional and renewable power generation. However, the complexities of power plant engineering, along with the design and building of transmission networks are incredibly difficult to communicate.

To effectively market its highly technical services, Mitsubishi called on Apple Box Studios to clearly delineate its energy service offerings in a compelling and comprehensive brand book easily distributed in both print and via email.

The Mitsubishi audience is highly analytical. Therefore, working closely with client subject matter experts, Apple Box Studios also created a variety of technical collateral in the form of white papers, PowerPoint decks and didactic webinars.

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Marketing Means Getting Your Message Out

Guttman Energy

In business since the 1930s, Guttman Energy is a private, multi-billion-dollar energy distribution company that initially contacted Apple Box Studios to design a new website. We quickly re-envisioned Guttman Energy as a modern consultancy-based provider of fueling solutions and energy intelligence. Soon after the website’s launch, we became Guttman’s agency-of-record, providing this pioneering company with a wide range of creative services.

Our close and longstanding partnership with Guttman epitomizes the Apple Box approach to client relationships—we act as a seamless extension of our client’s operations and objectives—we proactively accept our client’s burdens as our own—we tirelessly iterate new ideas at every step of the creative process—we manage the brand with integrity and consistency—we understand design is only a means to an end—and we push hard to reach that end result on behalf of each client. Please visit the Guttman Energy website to explore our integrated marketing and campaign work.