The Apple Box Studios Advertising and Marketing Team
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The AppleBox Mindset

What do we look for in our employees?  An unwavering sense of style. An inexhaustible spirit to achieve perfection. The resolve to quash any non-believers. The audacity to break the rules of business. The character to inspire others. The imagination to create value out of nothing. The vision to see the big picture. An obsession with every last, little damn detail. A constant sense of urgency. The poise to work through the toughest challenges. The humility to carefully listen. The confidence to defend our life’s work. An intense desire to push further—to step up for the best outcomes possible. The hard-charging individuals below.

Our Crew

Dan Brettholle

Creative Director
  • Job Description: Creating and executing innovative ideas.
  • The actor that would play the role of you in a movie based on your life would be: Johnny Depp… if he’s not too busy.
  • What’s your battle cry?Loooooud noises!!”
  • Favorite quote: Go the extra mile. It’s never crowded. – Unknown Ext: 212

Thad Ciechanowski

Vice President, Motion Pictures
  • Job Description: Right-click-> edit
  • Apple or Microsoft: Apple
  • The name of your autobiography would be: Help
  • Favorite quote: Chance favors the prepared mind – Louis Pasteur Ext. 207

Lisa Kefalos

Account Executive
  • Job Description: Learning from every experience
  • In three words, account management is: Managing time effectively
  • Favorite social media platform: Rap Chat
  • Favorite quote: The only person you are destined to become is the person you decide to be – Ralph Waldo Emerson Ext. 211

Dan Filipek

Vice President, Client Services
  • Job Description: Managing and communicating people’s ideas.
  • You are most creative when: Sunday morning cup of coffee.
  • The best trip you’ve been on: African safari in Kenya.
  • Favorite quote: If your cup is full, may it be again. – Robert Hunter Ext. 202

Jessica Joseph

Graphic Designer
  • Job Description: Visually communicating ideas
  • The name of your autobiography would be: Why Am I Always Hungry?
  • One thing people would be most surprised to hear: I was the captain of a national championship winning dance team (I'm pretty modest).
  • Favorite Quote: I'm sorry for what I said when I was hungry. Ext: 216

Michael M. Kadrie

vice president, digital media
  • Can I solicit my business directly to you? No. I'm not the droid you're looking for.
  • Job Description: Apparently nobody can describe all that I do. It's complicated.
  • Superhero power would be: Nuclear vision. Then I could cook bacon just by looking at it.
  • One person living or dead you’d like to have lunch with would be: Jesus
  • Favorite quote: Everything you can imagine is real –Pablo Picasso Ext. 209

Tana Mitchell

Chief Operations Officer
  • Job Description: Provide leadership, management and vision to ensure seamless and successful operations.
  • Super power would be: Is there a super power that provides more functioning arms/hands? If so, I want that one.
  • One thing people would be most surprised to hear: I am obsessed with the ID Channel!
  • Favorite quote: “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” Dr. Seuss Ext. 203

Alyssa Petroplus

Account Executive
  • Job Description: Write and refine intriguing content
  • One thing most people would be surprised to hear: I'm a huge WVU basketball fan. I rarely miss watching a game.
  • What's your battle cry: "Nothing is impossible, the word itself says 'I'm possible'!" - Audrey Hepburn
  • Favorite Quote: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou Ext: 214

Adam Stevenson

  • Job Description: Transforming ideas into memorable images.
  • Your last meal on earth would be: Mom’s haluski
  • You find your inspiration where? In a theater watching amazing cinematography transform a movie into something more.
  • Favorite quote: Chance favors the prepared mind – Louis Pasteur

Dan Ayer

Copywriter/Social Media Strategist
  • Job Description: I come up with ideas and words that move people to action.
  • What do you wish you had invented first? The wheel.
  • The best trip you've ever been on: The Grand Canyon.
  • Favorite quote: Fall seven times, stand up eight.

Michael Wertz

Owner, Chief Creative Officer
  • Job Description: Creating value out of nothing
  • Time when most creative: 4:46 in the AM
  • The name of your autobiography would be: Die Trying
  • Favorite quote: No man is completely worthless; he can always serve as a horrible example  –George Halas Ext. 201

Outside the Box

Kirk Peters

Interactive & web programming
  • HTML5 expert
  • Java script/CSS/PHP
  • WordPress/Joomla/Drupal
  • Database integration
  • E-commerce sites
  • Interactive & video integration

Candace Kantz

Media Director
  • Media planning & buying
  • Media negotiating
  • Digital media planning
  • Paid social media
  • Metrics & reporting

Neal Rabogliatti

SEO & Inbound Marketing
  • SEO auditing & analysis
  • Organic search optimization
  • Website metadata optimization
  • Search rankings & reporting
  • Keywork analysis

Marc Meyer

Social Media & Digital Strategy
  • Social media strategy
  • Digital voice & copy writer
  • Content marketing curation
  • Digital marketing analysis
  • Social reputation management