Video on the Horizon
In 2010, the marketing team at Ansys envisioned the creation of a robust motion picture pipeline fueling communication efforts across their entire enterprise.
Enter Apple Box Studios
In close partnership with Ansys, a world leader in engineering simulation software, Apple Box Studios created a comprehensive video production and distribution plan still going strong today. It all started with a clear understanding of this tech-savvy audience. Engineers are no-nonsense, matter-of-fact and analytical by nature. Our video scripting and creative approach reflected their technical persona, but more than that, we created authentic stories that paid tribute to the incredible world and products engineers have designed all around us.
Like all elite brands, we focused on the “why,” not the “how.” Our videos featured the end products of engineering, not the rigorous process of engineering. This allowed Ansys to showcase some of the largest technology brands on the planet along with the amazing products they designed, all with the help of Ansys simulation solutions.
For over a decade, Apple Box Studios has been an essential part of our marketing efforts.”
A Video Pipeline Fueling Results
More than powerful messages, Ansys videos help to drive search results, generate customer leads, showcase knowledge leadership, deliver employee communications, and act as gated assets on their website. Today, Apple Box remains at the core of the Ansys video program, working closely with multiple departments, including investor relations, product marketing, executive communications, internal communications, social and digital media, and event marketing.