Beginning
Branding
Core Natural Resources was formed through the merger of two industry leaders: CONSOL Energy and Arch Resources. As the longtime creative partner of CONSOL Energy, Apple Box Studios was a natural choice to help build the new brand from the ground up. We developed a comprehensive brand standards document to establish Core’s visual identity, tone of voice and messaging framework. We created the central visual elements such as the logo, color palette and typography to anchor a cohesive brand built for longevity in the evolving mining and energy landscape.
Middle
Website
Once the visual identity was locked, we turned our attention to launching Core’s new website. Apple Box Studios crafted strategic, SEO-optimized website copy that communicated the company’s mission, values and capabilities in a clear and confident voice. The site’s clean design and strategic copy work together to communicate confidence, clarity and professionalism. Despite a tight timeline, we delivered the full website in record time, ensuring Core made a strong and timely debut.
End
Agency of Record
Today, Apple Box Studios serves as Core Natural Resources’ agency of record, managing everything from social media strategy to brand oversight and communications. We help shape Core’s voice across platforms, ensuring consistency, authenticity and impact. From internal messaging to external campaigns, we continue to produce a wide range of creative assets—including video, public relations and corporate collateral that support Core’s business goals while staying true to the values established from day one.
Let’s Campaign Together
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