Social media is constantly changing before our eyes. The new features and tools delivered through each platform make it a valuable tool for us to take advantage of in advertising. When developing marketing campaigns, social media is not something we can ignore or view as optional anymore. It’s absolutely necessary for a successful digital marketing campaign.
While some may say that Facebook has lost its popularity among it’s younger users, those of us working in advertising have a different view. We see the platform as a very useful tool. To get the most out of Facebook when building digital campaigns, we must keep up with the updates of Facebook Business Manager.
You can learn more about the emerging features of this tool in this helpful article that serves as a guide: https://blog.hubspot.com/marketing/facebook-business-manager