Ad Agency Archives - Apple Box Studios

Tag: Ad Agency

Facebook—A Powerful Tool in the world of Advertising

Social media is constantly changing before our eyes.  The new features and tools delivered through each platform make it a valuable tool for us to take advantage of in advertising. When developing marketing campaigns, social media is not something we

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Track & React

Urgency. Detail. Optimization. Creativity. Today’s marketing and communications industry calls for it all- and then some. At Apple Box Studios, we view project work through a lens of how to refine an audience, how to make a campaign more interesting,

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My Advertising Internship: Claire’s Experience

As my junior year at Grove City College flew by, I knew that the upcoming summer was imperative for me to explore the “real world” and gain as much experience as possible in what I am passionate about: creativity and

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Instagram Isn’t A “Safe Zone” During The #DeleteFacebook Campaign

instagram

A.K.A. Facebook people are Instagram people. You’ve probably heard the news by now that Cambridge Analytica collected data from millions of Facebook users without their consent. This has a lot of people freaked out. How much does Facebook actually know

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What are Dark Posts on Social Media?

social media

We’re here to shine the light on dark posts You’ve heard of the “dark web,” and all its scary content. But have you heard of the term “dark post” buzzing around your favorite social media blogs? If not, we’re sorry

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The New Facebook Algorithm Can Be Used For Evil…

facebook

The company’s CEO shifts to focus more on“time well spent” on the platform (even though few inside Facebook seem to know how to define that metric). Part of our social media manager’s job is to rummage through the internet to find content

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Super Bowl ads make digital Advertising splash

Would we really be an ad agency if we didn’t discuss the commercial victors of Super Bowl LII? The options were anything but limited. For a full review, check out Ad Age’s break down. Meanwhile, we will be showcasing the

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Top Advertising Agency Creates Reality TV Show

As Hollywood continues to set up shop in Pittsburgh, a local advertising agency is taking a crack at the reality TV biz Apple Box Studios partnered up with a local artist and his wife to create the pilot episode of Room

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Paid-Search Insights to Help Win The Holidays

Holiday shopping is crucial to paid search advertisers. How can you make the most of it? We found some insights and tips to improve your paid search performance. Ready or not, the holidays are here! Black Friday is only three

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The Influencer Marketing Takeover

influencer marketing

A huge trend took place in marketing this past year. It happen so quickly, most of us didn’t realize this shift was happening. One of the biggest changes is the rapid growth of influencer marketing. To understand this trend, we

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