social media Archives - Apple Box Studios

Tag: social media

The Axial Age of Media

When 14 year old Philo Farnsworth looked out on his Idaho farm in 1921, he saw plows moving across the fields, back and forth. In his imagination, he saw an electron gun drawing an image much in the same way.

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Facebook—A Powerful Tool in the world of Advertising

Social media is constantly changing before our eyes.  The new features and tools delivered through each platform make it a valuable tool for us to take advantage of in advertising. When developing marketing campaigns, social media is not something we

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Instagram Isn’t A “Safe Zone” During The #DeleteFacebook Campaign

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A.K.A. Facebook people are Instagram people. You’ve probably heard the news by now that Cambridge Analytica collected data from millions of Facebook users without their consent. This has a lot of people freaked out. How much does Facebook actually know

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The New Facebook Algorithm Can Be Used For Evil…

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The company’s CEO shifts to focus more on“time well spent” on the platform (even though few inside Facebook seem to know how to define that metric). Part of our social media manager’s job is to rummage through the internet to find content

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Super Bowl ads make digital Advertising splash

Would we really be an ad agency if we didn’t discuss the commercial victors of Super Bowl LII? The options were anything but limited. For a full review, check out Ad Age’s break down. Meanwhile, we will be showcasing the

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Social Media & Crisis Management in Pittsburgh

Social media can be useful when companies find themselves in crisis management mode. It provides an efficient and extensive way to reach people with vital information. Here is case where, thanks to social media’s efficiency, people were warned about a

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Twitter Chats: Tweet Your Heart Out Social Media Fans

On Wednesday, Apple Box Studios was invited to participate in Sprout Social’s twitter chat: #SproutChat. It was our first experience with a twitter chat and we left with extremely positive results. We connected with new people that we wouldn’t have

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Working Out The Social Media Kinks: Snapchat Ad-Game

The Pros & Cons of "Serena Williams': Match Point"

Yesterday on August 31st, 2016, Gatorade and Snapchat joined forces to produce the first ever game on Snapchat. But let’s face it: this whole endeavor was another clever way for Gatorade to disguise it’s advertising efforts in the form of

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Healing With Social Media Policy

How Social Networking Guidelines Can Prevent Brand Crisis

Our little metropolis of Pittsburgh has appeared in national headlines a lot recently. First, with the horrific events that occurred in Wilkinsburg at the beginning of March and second an incident, some might argue, just as horrific as the first.

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