AppleBlog Archives - Apple Box Studios

Category: AppleBlog

Brand Recognition and Success

Have you ever been in a conversation with a group of friends and someone says “that sounds like something Rachel would say”? Or maybe you’re driving in your car and hear a song come on and say to yourself “this

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The Axial Age of Media

When 14 year old Philo Farnsworth looked out on his Idaho farm in 1921, he saw plows moving across the fields, back and forth. In his imagination, he saw an electron gun drawing an image much in the same way.

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FIGHTING COMPLACENCY with a Powerful Employee Communications Plan

Complacency is one of the most pervasive problems facing American companies today, especially larger corporations where accountability can easily fall through the cracks. But how can organizations encourage accountability? How can you incentivize a culture of ownership? How can companies

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Track & React

Urgency. Detail. Optimization. Creativity. Today’s marketing and communications industry calls for it all- and then some. At Apple Box Studios, we view project work through a lens of how to refine an audience, how to make a campaign more interesting,

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What are Dark Posts on Social Media?

social media

We’re here to shine the light on dark posts You’ve heard of the “dark web,” and all its scary content. But have you heard of the term “dark post” buzzing around your favorite social media blogs? If not, we’re sorry

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Super Bowl ads make digital Advertising splash

Would we really be an ad agency if we didn’t discuss the commercial victors of Super Bowl LII? The options were anything but limited. For a full review, check out Ad Age’s break down. Meanwhile, we will be showcasing the

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The Truth Behind Groundhog’s Day

Phil is Phake News. Punxsutawney, PA 6:00 A.M.— Tens of thousands of people are in a wooded hollow in north central Pennsylvania to watch a groundhog predict the weather— a feature not typically associated with large rodents. Getting into the

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Biggest Advertising Campaign Fails of 2017

Before we kick off with what 2018 has in store for advertising, let’s review some of the 2017 marketing disasters We bet you instantly though Pepsi and Kendall Jenner. And you wouldn’t be wrong. That was indeed one of the

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The Rise and Fall of Tobacco Advertising

Once glorified, now shamed. Did advertising help decrease smoking? By today’s advertising standard, vintage tobacco ads are hard to take seriously. They depict smoking as something so essential, it’s hard to image the turn it took in today’s market. Cigarettes

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Google Limits Search Ads on Addiction Rehab Queries

google adwords rehab

Exclusive: Google is cracking down on sketchy rehab ads Following a Verge report about rehabs gaming Google, the company begun pulling AdWords This past week, marketers in the $35 billion addiction rehab industry are facing unpleasant surprises. No more Google ads. The

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