AppleRX Archives - Apple Box Studios

Category: AppleRX

We recently came across an article in Ad Age about the future of small advertising agencies and we’re happy to report—the future looks bright. The article’s key take-away: “small agencies are at an advantage due to three major innovations that

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Templates < > Cookie Cutters

More and more template websites are out there to help the busy creative artist. To most people they symbolize a sort of short-cut to getting a project done. To the lazy, they are an easy path to not having to

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Internal Communications v/s Human Resources: Are they the same?

The lines between Human Resource Management and Internal Communications is often blurred. Many companies see these as one in the same, while others have separate departments and/or employees for these functions. Both functions are engaging with the same audience (employees),

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Facebook—A Powerful Tool in the world of Advertising

Social media is constantly changing before our eyes.  The new features and tools delivered through each platform make it a valuable tool for us to take advantage of in advertising. When developing marketing campaigns, social media is not something we

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Understanding Google’s Ranking Criteria for SEO

A common interest of many business owners is getting their company to rank high in Google search rankings.  In order to accomplish this seemingly difficult task, we must first understand exactly how Google Search Ranking works.  This article from Blue

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Instagram Isn’t A “Safe Zone” During The #DeleteFacebook Campaign

instagram

A.K.A. Facebook people are Instagram people. You’ve probably heard the news by now that Cambridge Analytica collected data from millions of Facebook users without their consent. This has a lot of people freaked out. How much does Facebook actually know

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Three Key Social Media Challenges Business Will Face This Year

We hear the word “trend,” and instantly it stirs up feelings of fear and uncertainty for our businesses. You want to stay ahead of the game, but you don’t want to waste precious time and/or money on something that is

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Paid-Search Insights to Help Win The Holidays

Holiday shopping is crucial to paid search advertisers. How can you make the most of it? We found some insights and tips to improve your paid search performance. Ready or not, the holidays are here! Black Friday is only three

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The Influencer Marketing Takeover

influencer marketing

A huge trend took place in marketing this past year. It happen so quickly, most of us didn’t realize this shift was happening. One of the biggest changes is the rapid growth of influencer marketing. To understand this trend, we

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