We recently came across an article in Ad Age about the future of small advertising agencies and we’re happy to report—the future looks bright. The article’s key take-away: “small agencies are at an advantage due to three major innovations that…
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Tag: integrated marketing communications
Track & React
Lisa Kefalos - Pittsburgh, PA
Urgency. Detail. Optimization. Creativity. Today’s marketing and communications industry calls for it all- and then some. At Apple Box Studios, we view project work through a lens of how to refine an audience, how to make a campaign more interesting,…
Posted in AppleBlog Tagged with: Ad Agency, Branding, integrated marketing communications, marketing, project management
My Advertising Internship: Claire’s Experience
Alyssa Petroplus - Pittsburgh, PA
As my junior year at Grove City College flew by, I knew that the upcoming summer was imperative for me to explore the “real world” and gain as much experience as possible in what I am passionate about: creativity and…
