Facebook—A Powerful Tool in the world of Advertising

Social media is constantly changing before our eyes.  The new features and tools delivered through each platform make it a valuable tool for us to take advantage of in advertising. When developing marketing campaigns, social media is not something we can ignore or view as optional anymore. It’s absolutely necessary for a successful digital marketing […]

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Instagram Isn’t A “Safe Zone” During The #DeleteFacebook Campaign

A.K.A. Facebook people are Instagram people. You’ve probably heard the news by now that Cambridge Analytica collected data from millions of Facebook users without their consent. This has a lot of people freaked out. How much does Facebook actually know about us? And what is it doing with our personal info? Basically, people are pissed; […]

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The New Facebook Algorithm Can Be Used For Evil…

The company’s CEO shifts to focus more on“time well spent” on the platform (even though few inside Facebook seem to know how to define that metric). Part of our social media manager’s job is to rummage through the internet to find content we think is appealing, informative, or interesting to those that visit our site; A.K.A. content […]

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What are Dark Posts on Social Media?

We’re here to shine the light on dark posts You’ve heard of the “dark web,” and all its scary content. But have you heard of the term “dark post” buzzing around your favorite social media blogs? If not, we’re sorry to tell you that you may not be as socially savvy as you thought. But […]

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Super Bowl ads make digital Advertising splash

Would we really be an ad agency if we didn’t discuss the commercial victors of Super Bowl LII? The options were anything but limited. For a full review, check out Ad Age’s break down. Meanwhile, we will be showcasing the digital buzz surrounding the ads provided by the partnership of Ad Age and iSpot.tv, a […]

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