Social media is constantly changing before our eyes. The new features and tools delivered through each platform make it a valuable tool for us to take advantage of in advertising. When developing marketing campaigns, social media is not something we can ignore or view as optional anymore. It’s absolutely necessary for a successful digital marketing […]
Read More… from Facebook—A Powerful Tool in the world of Advertising
A.K.A. Facebook people are Instagram people. You’ve probably heard the news by now that Cambridge Analytica collected data from millions of Facebook users without their consent. This has a lot of people freaked out. How much does Facebook actually know about us? And what is it doing with our personal info? Basically, people are pissed; […]
Read More… from Instagram Isn’t A “Safe Zone” During The #DeleteFacebook Campaign
The company’s CEO shifts to focus more on“time well spent” on the platform (even though few inside Facebook seem to know how to define that metric). Part of our social media manager’s job is to rummage through the internet to find content we think is appealing, informative, or interesting to those that visit our site; A.K.A. content […]
Read More… from The New Facebook Algorithm Can Be Used For Evil…
Not So FastTM Not So Fast is a public awareness campaign sponsored by CONSOL Energy advocating for a more measured, analytical, and moral approach to our nation’s energy policies. The campaign aims to educate citizens, corporate leadership, and U.S. policymakers about the economic and societal consequences of moving away too quickly from fossil-fuel-based sources of energy,
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When it comes to video productions for digital media, many companies struggle with how long their message should be. I always say that, when deciding this, it’s best to put yourself in the viewers seat. How much information, based on the subject matter, do they really need to know? Will they be bored halfway through? […]
Just your resident Gen Z Apple Box employee here to discuss what the kids are up to these days: …it’s TikTok. The kids are obsessed with TikTok. And I, admittedly, am one of those kids. This app, created as a platform for creating and sharing short videos, has literally taken the Gen Z/Millennial world by […]
When 14 year old Philo Farnsworth looked out on his Idaho farm in 1921, he saw plows moving across the fields, back and forth. In his imagination, he saw an electron gun drawing an image much in the same way. By the time he was 21 he had built the first television, or image dissector […]
We’re here to shine the light on dark posts You’ve heard of the “dark web,” and all its scary content. But have you heard of the term “dark post” buzzing around your favorite social media blogs? If not, we’re sorry to tell you that you may not be as socially savvy as you thought. But […]
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