There is one marketing acronym many business owners continue to cringe over today – SEO or ‘search engine optimization.’ SEO to a business owner kind of sounds like tax season to a young 20 year-old. It’s scary because it seems confusing, it seems like it’s always working against you and it’s scary because there are a lot of parts to […]
No matter the industry, every Online Marketing Manager has a busy day filled with social media posting, content curation, blog writing, staying on top of industry news, Google AdWords management and etc.. To help maintain a schedule of success in online marketing, we’ve compiled a list ranging from daily must-do’s all the way to quarterly reminders. Print […]
Are you still reading this? The world today is flooded with new content every second and it’s no new news it’s affecting how users consume information. Studies have shown that most people do not even read past the headlines of news articles or blog posts. This may be why we are seeing more and more headlines sounding so spectacular – to make […]
To those of us in the video production industry, terms like “kill the baby” are common. But for the newbies and curious cats, such slang can be alarming. In this list, we’ve translated some of the oddest, top production terms you’re likely to hear around a video set. Hot Set – A hot set refers to […]
“Shark Week” is officially back and brands have been quick to dive in to the celebrated TV phenomenon. It’s almost impossible for a socially active company, big or small, to resist piggybacking onto any news event’s buzz. And this year’s Shark Week is proving to be no different. Here are the good, the bad, and the gory […]
Read More… from Shark Week 2015: A Bite of Branding – the good & the gory on social media
For decades, advertisers have been quick to target moms as they have been typically known to make most of the buying decisions in households. There are plenty of stats about how moms make these buying decisions along with the channels and devices they use, but what about the other decision making parent? We’re talking Dads. Dadvertising. ‘The […]
What’s in our name? An apple box? What is an apple box anyway? To those of us in the video production industry, an “apple box” isn’t just something your new iphone 6 or mini ipad comes in. The humble apple box is a standard piece of video production equipment that serves several different purposes on set. This wooden box […]
Memorial Day weekend is a time of remembrance, giving thanks, and toasting to not only the start of the summer season, but toasting to the men and women who served our country. For many, including most of us at the Box, we will welcome the summer sun this weekend with our loved ones nearby and our favorite cold one […]
This is where I would normally insert a sparkly statistic about the increase in viewing video on smart phones and tablets, but there is no need because this is old news. Mobile is and has been taking over as the go-to platform for content viewing/sharing and seeking information for a while and it’s only a matter […]
As I browse through my lead generation literature, I secretly look for headlines that make me wonder, make me ask a question or even make me a little uncomfortable. I was recently flipping through my copies of the Pittsburgh Business Times craving a cool, new company discovery, but as I leafed through a previous edition of […]
Apple Box Studios offers fully integrated communication campaigns for technology, healthcare and medtech companies seeking powerful and creative solutions to accomplish clear business objectives. List of top ad agencies in Pittsburgh.