Once a skeptic of social media and its effectiveness as a marketing tool, I have completely turned the corner after watching Facebook and Twitter embrace advertising like a sailor on VJ day. Gone are the days when social media platforms could brag about keeping their pages commercial free. When Facebook went public in 2012, it […]
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Have you ever logged into your Gmail account and found an ad for the very same item you were searching for moments ago? Yes your computer may be secretly gathering information to use against you in the next robo-apocalypse or … you’re falling victim to a retargeting campaign. For the purposes of this blog, let’s […]
Read More… from How To Rock Digital Marketing Retargeting Campaigns
It is highly likely that you have heard the buzz on the streets, your office, your classroom, your gym, your news feeds, or have seen the players firsthand… Pokémon Go trainers are on the prowl. The trending new Pokémon Go app is sweeping our nation—and many others in record time. Go has made the digital […]
HAVE YOU EVER PLANNED A NATIONAL EVENT IN 5 MONTHS? Let me tell you, you are going to need a lot of post-its. I remember the day my boss Mike (Owner & Creative Director of Apple Box Studios, Board President, Parkinson Foundation Western Pennsylvania) came to me and said, “I think I want to put […]
Social media management is about so much more than pumping out posts on every platform at the right times of the day. It’s about how many “followers” and “likes” you have! Nope, I’m absolutely joking. If you want to be more than just a player in the ever-changing social media mind-field, a focus on engagement […]
Contrary to popular opinion, Content Marketing, Social Media Marketing and SEO are neither synonymous nor created equal. Although they are often grouped together (and complement each other quite nicely), they all have different parts to play in the marketing puzzle. In case you are of the majority that is unaware of the difference between these […]
There is one marketing acronym many business owners continue to cringe over today – SEO or ‘search engine optimization.’ SEO to a business owner kind of sounds like tax season to a young 20 year-old. It’s scary because it seems confusing, it seems like it’s always working against you and it’s scary because there are a lot of parts to […]
No matter the industry, every Online Marketing Manager has a busy day filled with social media posting, content curation, blog writing, staying on top of industry news, Google AdWords management and etc.. To help maintain a schedule of success in online marketing, we’ve compiled a list ranging from daily must-do’s all the way to quarterly reminders. Print […]
Are you still reading this? The world today is flooded with new content every second and it’s no new news it’s affecting how users consume information. Studies have shown that most people do not even read past the headlines of news articles or blog posts. This may be why we are seeing more and more headlines sounding so spectacular – to make […]
“Shark Week” is officially back and brands have been quick to dive in to the celebrated TV phenomenon. It’s almost impossible for a socially active company, big or small, to resist piggybacking onto any news event’s buzz. And this year’s Shark Week is proving to be no different. Here are the good, the bad, and the gory […]
Read More… from Shark Week 2015: A Bite of Branding – the good & the gory on social media
Apple Box Studios offers fully integrated communication campaigns for technology, healthcare and medtech companies seeking powerful and creative solutions to accomplish clear business objectives. List of top ad agencies in Pittsburgh.