Twitter Chats: Tweet Your Heart Out Social Media Fans

On Wednesday, Apple Box Studios was invited to participate in Sprout Social’s twitter chat: #SproutChat. It was our first experience with a twitter chat and we left with extremely positive results. We connected with new people that we wouldn’t have had the pleasure to connect with otherwise, shared some insights, learned some new skills and […]

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Instagram Isn’t A “Safe Zone” During The #DeleteFacebook Campaign

A.K.A. Facebook people are Instagram people. You’ve probably heard the news by now that Cambridge Analytica collected data from millions of Facebook users without their consent. This has a lot of people freaked out. How much does Facebook actually know about us? And what is it doing with our personal info? Basically, people are pissed; […]

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What are Dark Posts on Social Media?

We’re here to shine the light on dark posts You’ve heard of the “dark web,” and all its scary content. But have you heard of the term “dark post” buzzing around your favorite social media blogs? If not, we’re sorry to tell you that you may not be as socially savvy as you thought. But […]

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Biggest Advertising Campaign Fails of 2017

Before we kick off with what 2018 has in store for advertising, let’s review some of the 2017 marketing disasters We bet you instantly though Pepsi and Kendall Jenner. And you wouldn’t be wrong. That was indeed one of the biggest campaign fumbles in the past decade. But let us joggle through your memory and […]

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The Influencer Marketing Takeover

A huge trend took place in marketing this past year. It happen so quickly, most of us didn’t realize this shift was happening. One of the biggest changes is the rapid growth of influencer marketing. To understand this trend, we must first grasp exactly what it is. As defined by Forbes magazine, influencer marketing is […]

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Must Read: Visual Content Marketing for Social Media

Every now and then we come across an article or information that captures our attention and we feel is a must-read for our clients. Here is one such article about the increasing importance to incorporate visuals when curating your online social media content. 3) When people hear information, they’re likely to remember only 10% of […]

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Social Media & Crisis Management in Pittsburgh

Social media can be useful when companies find themselves in crisis management mode. It provides an efficient and extensive way to reach people with vital information. Here is case where, thanks to social media’s efficiency, people were warned about a potentially dangerous situation. Pittsburgh was, quite literally, in hot water this week. Late on Tuesday […]

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