Would we really be an ad agency if we didn’t discuss the commercial victors of Super Bowl LII? The options were anything but limited. For a full review, check out Ad Age’s break down. Meanwhile, we will be showcasing the digital buzz surrounding the ads provided by the partnership of Ad Age and iSpot.tv, a […]
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As Hollywood continues to set up shop in Pittsburgh, a local advertising agency is taking a crack at the reality TV biz Apple Box Studios partnered up with a local artist and his wife to create the pilot episode of Room 2 Grow, a new reality TV series that shot in November and will be ready […]
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Holiday shopping is crucial to paid search advertisers. How can you make the most of it? We found some insights and tips to improve your paid search performance. Ready or not, the holidays are here! Black Friday is only three days away, which means it’s the most wonderful time of the year to get your […]
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A huge trend took place in marketing this past year. It happen so quickly, most of us didn’t realize this shift was happening. One of the biggest changes is the rapid growth of influencer marketing. To understand this trend, we must first grasp exactly what it is. As defined by Forbes magazine, influencer marketing is […]
Every now and then we come across an article or information that captures our attention and we feel is a must-read for our clients. Here is one such article about the increasing importance to incorporate visuals when curating your online social media content. 3) When people hear information, they’re likely to remember only 10% of […]
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Who watches the award shows and says to themselves: “I have no idea what any of these categories are?” You are not alone! Other than Best Supporting Actress and Best Director, many Oscar and SAG award categories are not self-explanatory. As a video production agency, we thought we’d break down one category we do know […]
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We couldn’t call ourselves an ad agency if our staff didn’t gather together on February 6th to discuss the wins and the losses. And we’re not talking about the game. This year, the line-up of brands attempting to make a name for themselves included humorous, heartfelt, and (a few) political messages. Not everyone achieved what […]
Social media can be useful when companies find themselves in crisis management mode. It provides an efficient and extensive way to reach people with vital information. Here is case where, thanks to social media’s efficiency, people were warned about a potentially dangerous situation. Pittsburgh was, quite literally, in hot water this week. Late on Tuesday […]
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We all know what the most popular New Years Resolution is: get to the gym and lose some weight! For marketers this can be a wise resolution to apply to their content. Trimming the fat off your new content can help with readership retention. Too many extraneous words drive audiences crazy … and away from […]
That darn writer’s block! One way or another it permeates our professional and personal lives. You sit down to write your blog or a script and then … nothingness! It creeps up your spine, wraps its hands around your mind’s eye and hangs there for an immeasurable amount of time. Unfortunately, content is still king […]
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Apple Box Studios offers fully integrated communication campaigns for technology, healthcare and medtech companies seeking powerful and creative solutions to accomplish clear business objectives. List of top ad agencies in Pittsburgh.