Every now and then we come across an article or information that captures our attention and we feel is a must-read for our clients. Here is one such article about the increasing importance to incorporate visuals when curating your online social media content.
3) When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
13) Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%.
42 Visual Content Marketing Statistics You Should Know in 2017
This year, we’ve seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Snapchat, Instagram, and Twitter. At the same time, videos have become powerful tools for brands looking to communicate more easily with their readers.
To help you keep pace with these trends, let’s take a look at some marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. The stats are categorized by General Visual Content, Video, Emerging Visual Marketing, Infographics, and Social Media.