We hear the word “trend,” and instantly it stirs up feelings of fear and uncertainty for our businesses. You want to stay ahead of the game, but you don’t want to waste precious time and/or money on something that is gone by next quarter. Or the latest and greatest isn’t particularly relevant to your business. […]
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Before we kick off with what 2018 has in store for advertising, let’s review some of the 2017 marketing disasters We bet you instantly though Pepsi and Kendall Jenner. And you wouldn’t be wrong. That was indeed one of the biggest campaign fumbles in the past decade. But let us joggle through your memory and […]
Holiday shopping is crucial to paid search advertisers. How can you make the most of it? We found some insights and tips to improve your paid search performance. Ready or not, the holidays are here! Black Friday is only three days away, which means it’s the most wonderful time of the year to get your […]
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A huge trend took place in marketing this past year. It happen so quickly, most of us didn’t realize this shift was happening. One of the biggest changes is the rapid growth of influencer marketing. To understand this trend, we must first grasp exactly what it is. As defined by Forbes magazine, influencer marketing is […]
Exclusive: Google is cracking down on sketchy rehab ads Following a Verge report about rehabs gaming Google, the company begun pulling AdWords This past week, marketers in the $35 billion addiction rehab industry are facing unpleasant surprises. No more Google ads. The search engine giant suddenly stopped selling ads against the huge number of rehab-related search terms, […]
Read More… from Google Limits Search Ads on Addiction Rehab Queries
“So, what do you do?” I’m at a party, or my kid’s soccer game. I’m meeting new neighbors or running into an old acquaintance at the store. And the small talk invariably evolves. Mr. So-and-so: “So, what do you do?” Me: “I work for an ad agency in the strip.” Mr. So-and-so: “Oh, cool. You […]
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I came to Apple Box following my sophomore year at Penn State. I began my first internship with high hopes of furthering my marketing and overall business experience. And that is exactly what I got! Over these last three months, I have gained an abundance of experience from actually being able to contribute to projects […]
Have you ever logged into your Gmail account and found an ad for the very same item you were searching for moments ago? Yes your computer may be secretly gathering information to use against you in the next robo-apocalypse or … you’re falling victim to a retargeting campaign. For the purposes of this blog, let’s […]
Read More… from How To Rock Digital Marketing Retargeting Campaigns
Unfortunately, there are many companies that do not think they need any marketing. Crazy, right? Sure the whole “word-of-mouth” strategy has helped many companies blow up successfully. But, that kind of strategy is the exception, and rarely something companies should depend on. Marketing is not something to be afraid of; if your company is showcasing an […]
Social media management is about so much more than pumping out posts on every platform at the right times of the day. It’s about how many “followers” and “likes” you have! Nope, I’m absolutely joking. If you want to be more than just a player in the ever-changing social media mind-field, a focus on engagement […]
Apple Box Studios offers fully integrated communication campaigns for technology, healthcare and medtech companies seeking powerful and creative solutions to accomplish clear business objectives. List of top ad agencies in Pittsburgh.