“So, what do you do?” I’m at a party, or my kid’s soccer game. I’m meeting new neighbors or running into an old acquaintance at the store. And the small talk invariably evolves. Mr. So-and-so: “So, what do you do?” Me: “I work for an ad agency in the strip.” Mr. So-and-so: “Oh, cool. You […]
Read More… from Advertising Account Executive: What Do You Do?
I came to Apple Box following my sophomore year at Penn State. I began my first internship with high hopes of furthering my marketing and overall business experience. And that is exactly what I got! Over these last three months, I have gained an abundance of experience from actually being able to contribute to projects […]
Have you ever logged into your Gmail account and found an ad for the very same item you were searching for moments ago? Yes your computer may be secretly gathering information to use against you in the next robo-apocalypse or … you’re falling victim to a retargeting campaign. For the purposes of this blog, let’s […]
Read More… from How To Rock Digital Marketing Retargeting Campaigns
Unfortunately, there are many companies that do not think they need any marketing. Crazy, right? Sure the whole “word-of-mouth” strategy has helped many companies blow up successfully. But, that kind of strategy is the exception, and rarely something companies should depend on. Marketing is not something to be afraid of; if your company is showcasing an […]
Social media management is about so much more than pumping out posts on every platform at the right times of the day. It’s about how many “followers” and “likes” you have! Nope, I’m absolutely joking. If you want to be more than just a player in the ever-changing social media mind-field, a focus on engagement […]
Contrary to popular opinion, Content Marketing, Social Media Marketing and SEO are neither synonymous nor created equal. Although they are often grouped together (and complement each other quite nicely), they all have different parts to play in the marketing puzzle. In case you are of the majority that is unaware of the difference between these […]
Recently, brands have been dedicating a substantial amount of their budget to influencer marketing. The rise of ad-blocking has marketers and advertisers looking to social media influencers to get their product and message in front of viewers. And it’s not going away any time soon. Last year, interest in influencer marketing more than doubled and […]
Calling all moms! Thursday evening: the wine and cupcakes are flowing, and so is the conversation. Set in the Northwood Realty offices in the Adams Shoppes in Cranberry Township the Northwood Moms and a group of mom bloggers from all over western PA came together to share stories, advice and laughter over the communal bond […]
As predicted, video is becoming the content of choice in 2015 and it shows no signs of pausing. According to eMarketer, analysts are bracing for the US audience for digital video (video consumed on any digital device) to pass 200 million in 2015 – two-thirds of the entire population. Looking at the end of last year, YouTube was the […]
Every advertising project calls for points and processes to consider in order for a successful marketing campaign to take root. The marketing and communication practices used in the box have shaped what I call the fundamentals of marketing. 1. Research Like the first step of any project, research is vital for every marketing challenge. In order […]
Apple Box Studios offers fully integrated communication campaigns for technology, healthcare and medtech companies seeking powerful and creative solutions to accomplish clear business objectives. List of top ad agencies in Pittsburgh.