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The Apple Box Model
MARKETING &ADVERTISING MADE EASY The Apple BoxModel What We Provide Creativity Flexibility Objectivity Affordability Accountability Clients rely on Apple Box Studios for marketing strategy, conceptual thinking, creative writing and graphic design that advance measurable business goals. Our creativity is recognized for its bold, singular and minimal aesthetic. We offer our advertising clients complete flexibility with
What are Dark Posts on Social Media?
We’re here to shine the light on dark posts You’ve heard of the “dark web,” and all its scary content. But have you heard of the term “dark post” buzzing around your favorite social media blogs? If not, we’re sorry to tell you that you may not be as socially savvy as you thought. But […]
Three Key Social Media Challenges Business Will Face This Year
We hear the word “trend,” and instantly it stirs up feelings of fear and uncertainty for our businesses. You want to stay ahead of the game, but you don’t want to waste precious time and/or money on something that is gone by next quarter. Or the latest and greatest isn’t particularly relevant to your business. […]
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Biggest Advertising Campaign Fails of 2017
Before we kick off with what 2018 has in store for advertising, let’s review some of the 2017 marketing disasters We bet you instantly though Pepsi and Kendall Jenner. And you wouldn’t be wrong. That was indeed one of the biggest campaign fumbles in the past decade. But let us joggle through your memory and […]
Paid-Search Insights to Help Win The Holidays
Holiday shopping is crucial to paid search advertisers. How can you make the most of it? We found some insights and tips to improve your paid search performance. Ready or not, the holidays are here! Black Friday is only three days away, which means it’s the most wonderful time of the year to get your […]
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The Influencer Marketing Takeover
A huge trend took place in marketing this past year. It happen so quickly, most of us didn’t realize this shift was happening. One of the biggest changes is the rapid growth of influencer marketing. To understand this trend, we must first grasp exactly what it is. As defined by Forbes magazine, influencer marketing is […]
Google Limits Search Ads on Addiction Rehab Queries
Exclusive: Google is cracking down on sketchy rehab ads Following a Verge report about rehabs gaming Google, the company begun pulling AdWords This past week, marketers in the $35 billion addiction rehab industry are facing unpleasant surprises. No more Google ads. The search engine giant suddenly stopped selling ads against the huge number of rehab-related search terms, […]
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Advertising Account Executive: What Do You Do?
“So, what do you do?” I’m at a party, or my kid’s soccer game. I’m meeting new neighbors or running into an old acquaintance at the store. And the small talk invariably evolves. Mr. So-and-so: “So, what do you do?” Me: “I work for an ad agency in the strip.” Mr. So-and-so: “Oh, cool. You […]
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Learning to Box: My Advertising Internship
I came to Apple Box following my sophomore year at Penn State. I began my first internship with high hopes of furthering my marketing and overall business experience. And that is exactly what I got! Over these last three months, I have gained an abundance of experience from actually being able to contribute to projects […]
