Aesynt.com Relaunched and Responsive

Together, Aesynt and the Apple Box web and design team recently relaunched Aesynt Incorporated’s new, responsive website. Aesynt is a global leader in medication management and technology. More specifically, Aesynt uses innovative technology to solve and prevent medication errors and to do it at a lower cost. Apple Box and Aesynt worked hard to build an online persona […]

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How Do You Like Them Apple Boxes?

What’s in our name? An apple box? What is an apple box anyway? To those of us in the video production industry, an “apple box” isn’t just something your new iphone 6 or mini ipad comes in. The humble apple box is a standard piece of video production equipment that serves several different purposes on set. This wooden box […]

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Northwood For Moms Campaign

Calling all moms! Thursday evening: the wine and cupcakes are flowing, and so is the conversation. Set in the Northwood Realty offices in the Adams Shoppes in Cranberry Township the Northwood Moms and a group of mom bloggers from all over western PA came together to share stories, advice and laughter over the communal bond […]

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Producing Mobile First Video

This is where I would normally insert a sparkly statistic about the increase in viewing video on smart phones and tablets, but there is no need because this is old news. Mobile is and has been taking over as the go-to platform for content viewing/sharing and seeking information for a while and it’s only a matter […]

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Creative Collaboration and Benchmarking to Success

The biggest mistake you can make with a client during the early stages of creative collaboration is taking a project too far too quickly.  Don’t get me wrong, this doesn’t mean things need to move slowly.  This just means you go through the creative process in very small steps. For a video, you don’t cut the […]

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Apple Box Weighs in on Advertisng Bowl 2015

During the four hours of the Super Bowl or (Ad Bowl 2015), top brands and agencies compete off-field for the most talked about and shared ad spots. Now that the games have ended, the Monday morning quarterbacks at Apple Box Studios are pleased to bring you the top five best and worst ads of Super Bowl […]

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Breaking Out of Your Creative Rut

When a Creative Services firm is just starting out, there is usually some excitement about the possibilities of where they can go with the talents and desires. For instance, maybe they want to set out to specialize in Retro Designs for big name brands like Coke, Dell or Heinz. Maybe they want to specialize in […]

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The Goods on Creative Communication

One big question I often get asked is, “how do you communicate your creative ideas before you get to the actual creation?”  And I’ve had countless discussions with others on the matter of creative communication, because there certainly isn’t one single, tried-and-true, foolproof process.  After all, creating a unique message or image isn’t exactly changing […]

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My Internship at a Top Pittsburgh Ad Agency

When I signed up for an ad agency internship with Apple Box Studios I thought I would learn which agency role or department I best fit for success. Instead, I learned that value and growth will come from hyperconnectivity as well as hyperdeveloped talent. Let me explain. My name is Molly Fallone. I’m a senior at […]

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