Brand Recognition and Success
Have you ever been in a conversation with a group of friends and someone says “that sounds like something Rachel would say”? Or maybe you’re driving in your car and hear a song come on and say to yourself “this sounds an awful lot like Taylor Swift”?
Well, effective branding and advertising work the same way. A brand should have its own voice—its own personality—and should be instantly recognizable. It is a strategically curated emotional expression of your value that lives in people’s hearts and minds. When done right, branding becomes a beautiful collaboration of design, writing and experience, all combining to produce a very specific feeling.
Jeff Bezos, founder and CEO of Amazon, once said, “a brand isn’t a logo or a website, it’s what other people say about you when you’re not in the room.” It’s that emotional “gut feeling” reaction a company can elicit from its customers. Photography, graphic design and copywriting are all elements that help support and build a brand, but in a nutshell, your brand is the set of perceptions people have about your company.
At the end of the day, marketing is the process that brings you the leads and sales but branding is the foundation upon which you build your reputation and customer loyalty.
FIGHTING COMPLACENCY with a Powerful Employee Communications Plan
Complacency is one of the most pervasive problems facing American companies today, especially larger corporations where accountability can easily fall through the cracks.
But how can organizations encourage accountability? How can you incentivize a culture of ownership? How can companies not only communicate with their employees, but truly inspire and motivate them? This is the root mission of every HR department tasked with optimizing the productivity and value of society’s most formidable resource: its people.
To do this, most successful businesses provide two simple things: the direction forward and the motivation to move ahead. They also maintain a strong brand identity closely associated with their mission and purpose. This internal branding acts as a central rallying point encouraging employees to deliver on the promise of their chosen profession.
With this goal in mind, a powerful and consistent communications campaign should be integrated into every moving part of the company—every possible touch point, every meeting and elevator ride. Imagine this messaging in countless derivative forms—as a screen saver, in every leadership speech, at the bottom of every email, on the stub of your paycheck, on lobby posters, integrated into an incentive program, echoed in your weekly sales meetings or the driving theme of a new community relations program.
A persuasive employee communications campaign becomes the energy source that fuels leadership and makes a company tick. Without robust, ongoing and well branded employee communications, your workforce will lack a sense of purpose. With a strong, omnipresent plan, every employee knows the way forward.
This is how you fight the never-ending battle of complacency. You inspire employees to care with bold words and a clear vision. Only then will your communication efforts become more than messaging—it will become a movement.
Understanding Google’s Ranking Criteria for SEO
A common interest of many business owners is getting their company to rank high in Google search rankings. In order to accomplish this seemingly difficult task, we must first understand exactly how Google Search Ranking works. This article from Blue Corona breaks things down in a simplified manner to help us better understand Google’s algorithm for SEO.
GOOGLE’S RANKING FACTORS IN 2018
January 17, 2018
By Abby Kelly
What happened to Amelia Earhart? How many licks does it take to get to the center of those lollipops? What’s really going on in Area 51? Life is full of mysteries we may never get the answers to. What it takes to rank higher in Google isn’t one of them. One of the greatest questions in the SEO world is what exactly goes into Google’s ranking algorithm. If only we could Google the answer, right?! Although Google keeps its official list of ranking factors a secret, the key to get your business to rank higher on Google is not as mysterious as it may seem. In fact, we’ve cracked the code, and have a bunch of SEO case studies to prove it.
Read the entire article here https://www.bluecorona.com/blog/google-ranking-factors-2018