The biggest mistake you can make with a client during the early stages of creative collaboration is taking a project too far too quickly. Don’t get me wrong, this doesn’t mean things need to move slowly. This just means you go through the creative process in very small steps. For a video, you don’t cut the […]
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So I am rounding out my first year here at the Box as a project specialist. I came to Apple Box Studios as sort of a catch-all employee for overflow work. This meant that from the very beginning I got to put on a bunch of different hats and attend all kinds of meetings. Creative, […]
Read More… from A Word From Andrea, Apple Box Marketing Specialist
Requests for proposals (RFP)s. They bear a striking resemblance to awkward older relatives you haven’t seen “since you were in diapers”. You love them because, hey, who doesn’t love the opportunity to gain deeper connections? But they also have a way of making you feel slightly frustrated and a tiny bit inadequate … yeah that’s the […]
Every advertising project calls for points and processes to consider in order for a successful marketing campaign to take root. The marketing and communication practices used in the box have shaped what I call the fundamentals of marketing. 1. Research Like the first step of any project, research is vital for every marketing challenge. In order […]
Not only in Pittsburgh, but all over in today’s world, new media is being spawned every second. I mean literally, by the time I finish saying this sentence, there will be a new media created. It’s estimated that the average American is exposed to about 3,000 to 5000 forms of advertising every day. With […]
One big question I often get asked is, “how do you communicate your creative ideas before you get to the actual creation?” And I’ve had countless discussions with others on the matter of creative communication, because there certainly isn’t one single, tried-and-true, foolproof process. After all, creating a unique message or image isn’t exactly changing […]
Smaller advertising agencies and marketing design firms have a special challenge when it comes to consistently delivering a quality work product. Here are five simple ways to insert competition into your creative design process: Creative Options are Everything Whether you’re a creative director, account executive, art director or writer, never argue over a design approach or […]
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Apple Box Wins RFPittsburgh Ad Competition We are pleased to announce that Apple Box Studios has designed the winning ad for StarKist, via RFPittsburgh, a competition hosted by the Pittsburgh Advertising Federation. RFPittsburgh, an initiative open to all Pittsburgh Ad Fed members, provides the opportunity for any professional – from a student to a CEO, […]
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Apple Box Studios offers fully integrated communication campaigns for technology, healthcare and medtech companies seeking powerful and creative solutions to accomplish clear business objectives. List of top ad agencies in Pittsburgh.