A Healthy Dose of Apples
Healthcare Marketing & Advertising
In 2002, our very first client was UPMC. Since then, Apple Box Studios has provided a wide range of healthcare marketing services to a variety of institutions and medical device companies. Our healthcare-related clients include GSK, Philips Respironics, Bayer Healthcare (MEDRAD), Gateway Rehab, Excela Health, UPMC, US Department of Health and Human Services, Helomics, Teletracking, EBB Therapeutics, Zoll, Omnicell, Vitalant and Parkinson Foundation Western Pennsylvania.
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For TeleTracking, we are called upon to design and deliver a variety of integrated communication projects for both internal and external audiences throughout the year. One of our more exciting collaborations was this three-part product video series we wrote, storyboarded and edited. The challenge was to simplify their product line with short, easy to understand video content used at tradeshows, sales presentations and on various social media platforms.
Simplygo National TV Spot
This television commercial was created for distributors across the country to promote and sell SimplyGo, an innovative and highly portable oxygen device. Shot in Wyoming, the spot follows a real customer who has biked through Alaska using the device. We created several versions for TV, web and digital advertising, all taggable with the distributor’s logo.
Big Data Video
UPMC has been an Apple Box client since the very beginning. One of our most recent and ambitious collaborations was their Enterprise Analytics initiative. This animated video combined elements of motion graphics, kinetic text and 3D animations to help get the entire workforce on board. The message: accurate data collection in the healthcare industry will be a critical component of improving patient outcomes.
Ebb Therapeutics checks off all the boxes for integrated marketing. Branding. Copy. Design. Multiple marketing touchpoints. Here’s just one example. This welcome kit had to be easily adaptable to different types of customers and also deliver a huge “wow” factor in both its format and design.