Healthcare Marketing & Advertising
In 2002, our very first client was UPMC. Since then, Apple Box Studios has provided a wide range of healthcare marketing services to a variety of institutions and medical device companies. Our healthcare-related clients include GSK, Philips Respironics, Bayer Healthcare (MEDRAD), Gateway Rehab, Excela Health, UPMC, National Child Traumatic Stress Network (HHS), Precision Therapeutics, Teletracking, EBB Therapeutics, Zoll, Omnicell, The Orthopedics Group, Central Blood Bank (ITxM) and National Parkinson Foundation. An apple a day keeps the disappointment away.
When MEDRAD (currently Bayer Healthcare) wanted to make a big splash with a new service guarantee none of its competitors could match, Apple Box Studios recommended the offering be branded with a formal name and service mark. After landing on TotalRepair, we designed a flagship ad with real stopping power aimed at hospitals, radiology technicians, administrators and radiologists.
The first phase of the campaign was to create industry buzz about the new offer by unveiling the service mark in dramatic fashion. The integrated campaign consisted of print ads, online banner ads, direct mail, tradeshow collateral and signage, website elements and e-mail blasts—all created in compliance with MEDRAD’s existing brand standards. Sales for the service in the first year increased over 35 percent as a result of the campaign. Four other business units at MEDRAD took notice and called us to duplicate this success.
The Journey of a Lifetime Begins Here™
A leading, regional healthcare system in southwestern Pennsylvania, Excela Health came to Apple Box Studios to help generate public awareness for its newly renovated maternity services. Aimed at families and mothers-to-be in a four-county area, “The Journey of a Lifetime Begins Here” campaign included a wide range of marketing collateral and advertising touch points. The integrated campaign won several healthcare marketing awards, won the hearts and minds of many young families and made the maternity ward at Excela Health THE place to have a baby in Southwestern Pennsylvania.
The Institute for Transfusion Medicine (ITxM) operates the Pittsburgh Central Blood Bank and Life Source in Chicago. While its blood donation staff is well trained technically with regard to safety and regulatory procedures, they have little or no customer service training or awareness. With blood donations decreasing, ITxM embarked upon an enterprise-wide donor service initiative that was to permeate the entire organization. Known as DonorFirst, the program set out to create a positive and lasting cultural change across ITxM.
We first developed three DonorFirst principles to provide a framework for all DonorFirst communications: awareness, acknowledgement and accountability. On a practical level, we encouraged employees to personally connect with each donor through the three E’s: engage, educate and explain. Delivered online, both individually and in large training sessions, DonorFirst is a highly engaging tool consisting of interactive games, animations, videos, discussion guides and supporting print materials.