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Category: AppleRX

What Would You Do If All Your Apps Disappeared??

By practicing on-going content curation, we come across an articles that captures our attention, and feel it’s a must-read for our clients. Check out ADWEEK’s latest article that is humorous, but also makes you think… Apple Imagines a World Without Apps,

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Wrigley U.S. Cuts the Cord On Skittles Mother’s Day Ad

Yes, the bond between mother and child is sacred, but this was just too close for comfort. When it comes to Skittles adverts it looks like the weirder, the better. . In the ad, a guy sits on the couch with his

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Must Read: Visual Content Marketing for Social Media

Every now and then we come across an article or information that captures our attention and we feel is a must-read for our clients. Here is one such article about the increasing importance to incorporate visuals when curating your online

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Trim The Fat: Words To Cut From Content

We all know what the most popular New Years Resolution is: get to the gym and lose some weight! For marketers this can be a wise resolution to apply to their content. Trimming the fat off your new content can

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Writer’s Block: Tips To Get Back In The Groove

Can’t seem to focus? Distracted by your long to-do list? Feel like every idea you come up with is falling short? …You’ve got a case of writer’s block. Everyone at some point or another has faced this challenge, not just

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5 Marketing Mistakes to Avoid

Don't Let These Marketing Mishaps Impede Your Growth

Unfortunately, there are many companies that do not think they need any marketing. Crazy, right? Sure the whole “word-of-mouth” strategy has helped many companies blow up successfully. But, that kind of strategy is the exception, and rarely something companies should depend

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Healing With Social Media Policy

How Social Networking Guidelines Can Prevent Brand Crisis

Our little metropolis of Pittsburgh has appeared in national headlines a lot recently. First, with the horrific events that occurred in Wilkinsburg at the beginning of March and second an incident, some might argue, just as horrific as the first.

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SEO Tips You Can Actually Understand

Back to the basics of SEO & Increasing Search Rank

There is one marketing acronym many business owners continue to cringe over today – SEO or ‘search engine optimization.’  SEO to a business owner kind of sounds like tax season to a young 20 year-old. It’s scary because it seems confusing, it seems like it’s

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The Next Generation of Marketing

Building audiences with valuable and relative content

Are you still reading this? The world today is flooded with new content every second and it’s no new news it’s affecting how users consume information. Studies have shown that most people do not even read past the headlines of news articles or

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Producing Mobile First Video

Text legibility, cuts and sound for mobile friendly video marketing

This is where I would normally insert a sparkly statistic about the increase in viewing video on smart phones and tablets, but there is no need because this is old news. Mobile is and has been taking over as the go-to

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