Mike Wertz, Author at Apple Box Studios

Author: Mike Wertz

FIGHTING COMPLACENCY with a Powerful Employee Communications Plan

Complacency is one of the most pervasive problems facing American companies today, especially larger corporations where accountability can easily fall through the cracks. But how can organizations encourage accountability? How can you incentivize a culture of ownership? How can companies

Share
Posted in AppleBlog Tagged with: , , , ,

Turning The Corner On Social Media Advertising

Once a skeptic of social media and its effectiveness as a marketing tool, I have completely turned the corner after watching Facebook and Twitter embrace advertising like a sailor on VJ day. Gone are the days when social media platforms

Share
Posted in AppleBlog Tagged with: , , , , , , , , , ,

Implementing Competition into Your Creative Design Process

Smaller advertising agencies and marketing design firms have a special challenge when it comes to consistently delivering a quality work product. Here are five simple ways to insert competition into your creative design process: Creative Options are Everything Whether you’re a

Share
Posted in AppleSauce Tagged with: , , ,

A Sense of Urgency is a Marketing Imperative

General George Patton said, “A good plan violently executed now is better than a perfect plan executed at some indefinite time in the future.” The same thinking holds true in marketing. Too many businesses tend to over analyze, over plan,

Share
Posted in AppleBlog Tagged with: ,