Mike Wertz, Author at Apple Box Studios

Author: Mike Wertz

Looking Beyond COVID-19

Let’s face it, we’re all inundated with news, advice and opinions about the COVID–19 crisis, sharing and circulating the same conversations of uncertainty over and over again. While we continue to do our part in getting through this pandemic, we think it’s time to look past this shut-down and start to plan for the permanent changes that it will leave in

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FIGHTING COMPLACENCY with a Powerful Employee Communications Plan

Complacency is one of the most pervasive problems facing American companies today, especially larger corporations where accountability can easily fall through the cracks. But how can organizations encourage accountability? How can you incentivize a culture of ownership? How can companies

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Turning The Corner On Social Media Advertising

Once a skeptic of social media and its effectiveness as a marketing tool, I have completely turned the corner after watching Facebook and Twitter embrace advertising like a sailor on VJ day. Gone are the days when social media platforms

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Implementing Competition into Your Creative Design Process

Smaller advertising agencies and marketing design firms have a special challenge when it comes to consistently delivering a quality work product. Here are five simple ways to insert competition into your creative design process: Creative Options are Everything Whether you’re a

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A Sense of Urgency is a Marketing Imperative

General George Patton said, “A good plan violently executed now is better than a perfect plan executed at some indefinite time in the future.” The same thinking holds true in marketing. Too many businesses tend to over analyze, over plan,

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