Lisa Kefalos, Author at Apple Box Studios

Author: Lisa Kefalos

Track & React

Urgency. Detail. Optimization. Creativity. Today’s marketing and communications industry calls for it all- and then some. At Apple Box Studios, we view project work through a lens of how to refine an audience, how to make a campaign more interesting,

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Pokemon Go: Market To ‘Em All

Pokemon Go Takes Marketing Efforts To New Heights

It is highly likely that you have heard the buzz on the streets, your office, your classroom, your gym, your news feeds, or have seen the players firsthand… Pokémon Go trainers are on the prowl. The trending new Pokémon Go

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The Digital Wheel

It is no news that digital advertising has taken the market by storm. The 24/7 online paradise makes it simple for companies to reach their target audiences. Having the ability to focus on specific demographics, occupations, locations and creative messages

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6 Fundamentals of Marketing

Every advertising project calls for points and processes to consider in order for a successful marketing campaign to take root. The marketing and communication practices used in the box have shaped what I call the fundamentals of marketing. 1. Research Like

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