“So, what do you do?” I’m at a party, or my kid’s soccer game. I’m meeting new neighbors or running into an old acquaintance at the store. And the small talk invariably evolves. Mr. So-and-so: “So, what do you do?”…
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Author: Dan Filipek
Creative Collaboration and Benchmarking to Success
Dan Filipek - Pittsburgh, PA
The biggest mistake you can make with a client during the early stages of creative collaboration is taking a project too far too quickly. Don’t get me wrong, this doesn’t mean things need to move slowly. This just means you…
The Goods on Creative Communication
Dan Filipek - Pittsburgh, PA
One big question I often get asked is, “how do you communicate your creative ideas before you get to the actual creation?” And I’ve had countless discussions with others on the matter of creative communication, because there certainly isn’t one…
Posted in AppleSauce Tagged with: Benchmarking, Blueprinting, Creative Communication, Pittsburgh Ad Agency
My Two Cents on Video Production and Value
Dan Filipek - Pittsburgh, PA
Two big words in video are production and value. What does production value mean? Often there is a negative financial connotation associated with that phrase, but it doesn’t necessarily mean that a lot of money has to be spent. It’s…
