Alyssa Petroplus, Author at Apple Box Studios

Author: Alyssa Petroplus

We recently came across an article in Ad Age about the future of small advertising agencies and we’re happy to report—the future looks bright. The article’s key take-away: “small agencies are at an advantage due to three major innovations that

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Facebook—A Powerful Tool in the world of Advertising

Social media is constantly changing before our eyes.  The new features and tools delivered through each platform make it a valuable tool for us to take advantage of in advertising. When developing marketing campaigns, social media is not something we

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My Advertising Internship: Claire’s Experience

As my junior year at Grove City College flew by, I knew that the upcoming summer was imperative for me to explore the “real world” and gain as much experience as possible in what I am passionate about: creativity and

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Understanding Google’s Ranking Criteria for SEO

A common interest of many business owners is getting their company to rank high in Google search rankings.  In order to accomplish this seemingly difficult task, we must first understand exactly how Google Search Ranking works.  This article from Blue

Posted in AppleRX

Writer’s Block: Tips To Get Back In The Groove

Can’t seem to focus? Distracted by your long to-do list? Feel like every idea you come up with is falling short? …You’ve got a case of writer’s block. Everyone at some point or another has faced this challenge, not just

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Fighting Parkinson’s: Step Forward 2016

  Team Apple Box had a blast at Step Forward 2016! The 6th annual walk for Parkinson Foundation Western Pennsylvania (PFWPA) took place at the Highland Park reservoir on Sept. 24th. Victoria Gricks designed our long sleeved team shirts so

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