Digital Marketing
Apple Box Studios provides well-researched, well-organized and well-measured digital marketing campaigns that cut through all the tech jargon and monthly metrics. From audience targeting to post-buy analysis, we offer clients access to interested customers through a variety of inbound advertising platforms. Most of all, our campaigns are “always on” and always optimizing. This means we’re always watching every inch of your digital spend. Step up and let us launch one or more of the following digital campaigns for your company.
Google Ad campaigns
Facebook
Instagram
Pandora
Click-to-call
Retargeting display ads
Native advertising
Linked In
Why Digital?
Digital marketing is an entirely new discipline that requires a new kind of agency, one that can think strategically, creatively AND analytically. Always driven by a powerful brand story, we plan, budget and manage programmatic advertising for both B2B and B2C clients. Why do we love digital? Why is digital dominating the ad industry? Here are just a few of the reasons.
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Targeting
Geography, age, gender, income, family and marital status, behavior, religion, politics, preferences, geo-fencing. It’s all available. It’s all a marketer’s dream.
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Grass Roots
Digital is as direct as it gets. Driven by the power of search, there is no better way to take your messaging to the front lines, engage consumers ready to purchase and start collecting conversions.
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Testing
A/B testing for messages, platforms, demographics and product offers is limited only by your imagination or budget. Well-managed metrics make it possible.
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Messaging Flexibility
Digital marketing can accommodate almost any ad format—video, display, text, takeovers, audio and native. Scale up, scale down—stop, start or adjust your campaigns quickly and easily.
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Cost-Effective
For many products and services, there is no better advertising value than programmatic, cost-per-click digital campaigns. You only pay for a consumer’s interest. Just make sure your message resonates.
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Measurement
Digital advertising campaigns are driven by results, not research. Once launched, your campaign responds to the numbers, so there are no excuses. As they say, ‘if you’re not measuring, you’re only practicing.’
Digital Marketing Workflow
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Research & Plan• Keyword Research
• Google Ad Groups
• Demographic Targeting
• Customer Journey
• Campaign Budgeting 
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Design & Build• Text Ad Writing
• Landing Page Creation
• Display Ads
• Video Ads
• Audio Ads
• Google Tag Manager
• Demand-side-platforms -
Launch & Measure• Paid SEM
• Paid Social
• Content Marketing
• Google Ad Campaigns
• Native Advertising
• Private Marketplace Buys
• Direct-to-publisher Buys -
Analyze & Adjust• A/B Testing
• Post-buy Analysis
• Website Analytics
• Campaign Analytics
• Conversion Analysis
APPLE BOX OF TOOLS
Some of our favorite digital advertising tools and programs to build a digital campaign and get the job done
Research local consumer behavior, preferences and media habits based on specific demographics
Learn about the digital media spend of your competitors
Evaluate digital media platforms to choose the right one for your audience
Build and manage your Google SEM campaigns
Measure clicks and conversions across your landing pages and request forms
Test creative messaging against several parameters
Identify and react to trends in digital marketing, media and commerce
Survey-based consumer preferences
Authenticate and verify digital marketing ad placements and tracking
Measure clicks and conversions across your landing pages and request forms
Helpful Articles
Building a Genius Marketing Analytics Organization
Source: Gartner
Author: Heather Pemberton Levy
By studying 10,000 job postings, Gartner experts uncovered how Genius brands create successful marketing analytics organizations. Read More.
How to Measure and Improve Your Digital Marketing ROI
Source: LYFE Marketing
Author: Sherman
If you want to better understand how the different moving pieces of your digital marketing campaigns are impacting your business, you need to measure digital marketing ROI. Read More.
Digital Marketing Tactics Every Business Should Use
Source: Forbes
Author: Zohaib Hassan Patoli
The shift to a primarily online-audience calls for a more digitally focused approach to reaching that audience. Here are some digital marketing tactics that all businesses, regardless of size, can benefit from. Read More.
The Data Ecosystems Driving Today’s Digital Marketing Sea Change
Source: Forbes
Author: Paula Chiocchi
Digital marketing is undergoing a sea change. For marketers today, data is not just a helpful tool, but a necessity to reach the right customers. Read More.
7 Powerful Grassroots Marketing Ideas
Source: WordStream
Author: Dan Shewan
Grassroots marketing can be an excellent way of getting the word out about your business. This can be especially powerful for small, locally focused businesses with a brick-and-mortar location. Read More.
Build Your Brand with Youtube
Source: Google Ads & Commerce Blog
Author: Debbie Weinstein
The digital video boom is here. As people spend more time at home and the need for relevant, fresh content is at an all time high, the shift from linear to digital video is accelerating. Read More.
A five-step framework to effective key word targeting in 2020
Source: Search Engine Watch
How to stay focused and coherent throughout all of your keyword research and optimization efforts. Read More.
SEO Is Not An On/Off Switch
Source: Moz
Author: Aleh Barysevich
Turning SEO off, even for a short period of time, could mean more work for you and your business in the long run. Read More.
The Practical Guide to Finding Anyone’s Email Address
Source: Moz
Author: David Farkas
Searching for emails is tedious and frequently leads to a dead-end. Here are some tips to hunting down emails that will have you working smarter, not harder. Read More.
A Beginner’s Guide to Marketing Automation
Source: Moz
Author: Angela Petteys
Marketing automation can help you deliver content that’s tailored to a person’s needs and interests, building a stronger relationship which will also increase your company’s top-line growth. Read More.
Study Shows How to Use Instagram Stories and Story Ads to Drive Results
Source: Social Media Today
Author: Mark Walker-Ford
Are you considering your social media plan of attack for 2021? Want to know the social networks you should spend your time and money on? Here’s a guide to the top 5 social platforms. Read More.
What Social Media Platforms Should Your Business Use in 2021?
Source: Social Media Today
Author: Mark Walker-Ford
Are you considering your social media plan of attack for 2021? Want to know the social networks you should spend your time and money on? Here’s a guide to the top 5 social platforms. Read More.
