While the design process is linear, it is never parallel. As a designer, taking on every aspect of a project and then some is essential, all while keeping the end goal in mind and remaining flexible throughout the process. This is all part of the job. Asking the Important Questions To kick off any project, […]
When it comes to web content, enhancing your image requires more than making a few clicks; it takes specific knowledge on how to use the internet to your advantage—a skill that we have perfected through the years.
Whether it be print, digital, video, or a mix of the three, Apple Box Studios creates high-quality collateral that doesn’t just align with your brand, it takes your message to an entirely new level.
Apple Box Studios is excited to announce the hiring of two graphic designers: Liz Venuto (left) and Victoria Gricks (right). Liz Venuto, graduate from Edinboro University, joins us from the Erie Reader magazine where she specialized in ad design, collateral and package design, type management and photography. Liz joins the Apple Box creative and design […]
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Not only in Pittsburgh, but all over in today’s world, new media is being spawned every second. I mean literally, by the time I finish saying this sentence, there will be a new media created. It’s estimated that the average American is exposed to about 3,000 to 5000 forms of advertising every day. With […]
Smaller advertising agencies and marketing design firms have a special challenge when it comes to consistently delivering a quality work product. Here are five simple ways to insert competition into your creative design process: Creative Options are Everything Whether you’re a creative director, account executive, art director or writer, never argue over a design approach or […]
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BRAVE NEW WORLD ABS & AI Our AI Philosophy At Apple Box Studios, we see AI as the start of an exciting and inspired era in the creative arts. Here, AI is not a threat to our artists, but a powerful and innovative tool to enhance the human experience. We believe AI can remove traditional
Part I of an AI Series This is the first essay in a series about implementing AI tools in a creative business environment—a marketing firm. I’m specifically focused on the use of AI to ‘originate’ artwork or supporting imagery to be used in a variety of communications collateral. I’m not sure where this AI journey […]
Refined. Subtle. Unforgettable. From scrolling social feeds to highway billboards, consumers are bombarded with attention-seeking campaigns designed to shock, wow, and entertain. But here’s the catch: attention-grabbing doesn’t always mean message-grabbing. We’ve all seen it—that flashy, in-your-face ad that grabs you for a second, maybe two, before you swipe past it or tune it out. […]
Beginning Strategy & CreativeDevelopment At Apple Box Studios, we provide a range of strategic services tailored to each campaign’s goals. We even define the goals. For CONSOL Energy’s Not So FastTM awareness campaign, we developed a comprehensive marketing plan, budget, media and PR strategy, and creative execution to support the campaign’s mission of educating the
Apple Box Studios offers fully integrated communication campaigns for technology, healthcare and medtech companies seeking powerful and creative solutions to accomplish clear business objectives. List of top ad agencies in Pittsburgh.