July 2021 - Apple Box Studios

Month: July 2021

The Ads of the 2020 Olympics – The Good, The Bad, and the Cringey

Hello, Apple Blog. It is currently July 29th, 2021 and you know what that means: Tokyo 2020 is in full swing! In case you’ve been living under a rock, here’s a quick recap: the 2020 Summer Olympics were postponed last


The Great Content Landscape Has Spoken

The landscape of effective storytelling is constantly changing. Arguably, the last ten years have seen more change than the 100 years that came before it. Notice, I said the “landscape” and not the storytelling itself. That’s because the basic ingredients