It is no news that digital advertising has taken the market by storm. The 24/7 online paradise makes it simple for companies to reach their target audiences. Having the ability to focus on specific demographics, occupations, locations and creative messages…
STEP UP
Month: February 2016
The Digital Wheel
Lisa Kefalos - Pittsburgh, PA
Posted in AppleBlog Tagged with: digital, digital advertising, digital marketing, Pittsburgh ad agencies, Pittsburgh Ad Agency
Putting the Pieces Together
Content Marketing, Social Media Marketing & SEO
AppleBlog - Pittsburgh, PA
Contrary to popular opinion, Content Marketing, Social Media Marketing and SEO are neither synonymous nor created equal. Although they are often grouped together (and complement each other quite nicely), they all have different parts to play in the marketing puzzle.…
Posted in AppleBlog Tagged with: content marketing, marketing, Pittsburgh agency, SEO, social media marketing
Best & Worst Advertising of SuperBowl 50
Apple Box Studios Discusses Their Favorite Commercials
AppleBlog - Pittsburgh, PA
This past week, the staff at Apple Box Studios got together to discuss a very important issue that has been troubling the American people for the past 50 years. No, not world peace, but this year’s Super Bowl commercials. Check out our picks…
Posted in AppleBlog Tagged with: Advertising, marketing, Pittsburgh Advertising Agency, Super Bowl 50, SuperBowl 2016, SuperBowl commercials
How to Tackle Influencer Marketing in 2016
Examining how brands will put influencer marketing to use this year
AppleBlog - Pittsburgh, PA
Recently, brands have been dedicating a substantial amount of their budget to influencer marketing. The rise of ad-blocking has marketers and advertisers looking to social media influencers to get their product and message in front of viewers. And it’s not…
