December 2014 - Apple Box Studios

Month: December 2014

Video Keeps Rolling

Strap in for a year of GoPros, UVACs and 4K Production

In 2014, three key technological forces combined to keep the creative power and business of video rolling. Today, the use of this impressive trio has proved to CEOs, commercial producers and clients alike that video is no longer a luxury

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RFP Advice From the Front Lines

Requests for proposals (RFP)s. They bear a striking resemblance to awkward older relatives you haven’t seen “since you were in diapers”. You love them because, hey, who doesn’t love the opportunity to gain deeper connections? But they also have a way

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6 Fundamentals of Marketing

Every advertising project calls for points and processes to consider in order for a successful marketing campaign to take root. The marketing and communication practices used in the box have shaped what I call the fundamentals of marketing. 1. Research Like

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