Content Marketing Bible

Small strategies for social media & more

This content marketing document is a great overview of the fast changing digital marketing world, including in-depth information about content marketing, social media, online advertising, search engine optimization (SEO), and measuring data. Implementing this type of strategy can produce positive brand results, pushing your company to the top of the competitive Pittsburgh market.

TAKE YOUR PICK

Introduction
Everything you need to know about content marketing.

  • Why Content Marketing?
    How utilizing content marketing will boost your company’s reputation, brand, sales, and service

Getting Started

  • Plan
    Every company needs a plan of action. Why is your company creating online content in the first place and what should you create content about?
  • Research
    Maintain your competitive advantage by keeping up with the ever-changing content marketing trends. Researching is necessary for every online marketing challenge.
  • The Team
    As the use of online content marketing continues to grow, the size of your company’s marketing team
    needs to proportionately expand.
  • Production
    Create content excellence by producing more engaging, interactive, and sharable content.
  • Distribution
    As the channels in which audiences use to find content continue to expand, optimize distribution in order
    to reach/engage your audience.
  • Audience Development
    The key element for solid online marketing content is a connection to, and a conversation with, your
    consumers.
  • Measure
    Focus on the results of you content marketing metrics in order to ensure your online content is being seen and valued by your audience.

Online Advertising

    • PPC
      Pay per click is a great online marketing strategy that offers financial incentives by implementing purchase opportunities where users may be surfing.
    • Google
      Google effectively reaches web-browsing customers by making a wide range of ads available on the Display Network to boost your online content.

  • Online Advertising Networks
    Online ad networks represent many websites and allow buyers to reach their audiences by connecting advertisers to the websites wanting to host advertisements.
  • iTunesRadio
    iTunes Radio is an ad-supported service available to all iTunes user to make a unified, music discovery experience.
  • Apple Music
    Apple Music is a music streaming service through which users can either select music to stream on-demand, or can listen to existing, curated playlists.
  • Tidal
    Tidal is a music streaming service owned and managed by artists themselves.
  • Spotify
    Spotify is a commercial music streaming service allowing users to incorporate social media and to advertise through their iAd program.
  • Virtual Reality & Aritificial (Assisted) Intelligence Marketing
    Assisted intelligence as a marketing aid and virtual reality as a marketing tool to individually appeal to the interests of consumers on an individual basis.

Social Media

  • Facebook
    Facebook is a free, online social networking site allowing users to connect and advertise their content worldwide.
  • Twitter
    Twitter is an online social media network service allowing users to send out 140 characters worth of content per post.
  • Instagram
    Instagram is an online mobile photo and video-sharing social media service allows you to share and market pictures, videos, and advertisements to promote your brand and company.
  • Snapchat
    Snapchat is a photo messaging application allowing users to take and send photos, videos and text to a controlled list of recipients.
  • YouTube
    YouTube is a video sharing social media website that users can post personal or promotional videos on.
  • Vimeo
    Vimeo is a video sharing social media website, known as the YouTube of the business world. Users are able to upload, share, and view videos boosting their integrative marketing campaign.
  • Pinterest
    Pinterest is a visual social media site, where people create and share content to promote business and common interests.
  • LinkedIn
    LinkedIn was created to make business connections through social networking and online marketing.
  • SlideShare
    SlideShare is a slide hosting service, B2B marketers greatly benefit from as it is a combined power of LinkedIn and SlideShare.
  • Blogs
    Blogs are brief posts of personalized Web content that offer connections to social media and SEO benefits when promoting an individual or a business.
  • Tumblr
    Tumblr is a micro blogging and social networking platform for content posting, allowing users to share information, pictures, and other media for free.
  • eNewsLetters
    eNewsLetters are publications distributed by businesses in order to maintain the interest of their customers and to gain new web traffic.
  • Canva
    Canva is an image-creating tool, giving social media/content marketing users the ability to create high quality images to boost their online initiatives.
  • Tackk
    Tackk is a digital tool that allows users to create high quality text, images, audio and video to be shared to Tackkboard and other social networks.
  • In-Person Events
    In-Person Events is a content marketing strategy involving face-to-face interactions with all attendees. This strategy is known as being one of the most effective content marketing tactics.
  • Webinars
    Webinars are interactive video seminars posted on the Internet in order to share expertise to enhance your online marketing strategy.
  • Podcasts
    Podcasts are a series of video and audio broadcast recordings uploaded to the Internet, which allows customers to be engaged building a sense of trust and brand loyalty.
  • SoundCloud
    SoundCloud is a global online audio distribution platform allowing users to create sound content and share it internationally.
  • SEO Today
    Every company should utilize search engine optimization (SEO) methods to increase the number of visitors and amount of traffic to a website. Using SEO techniques will lead to a higher-ranking placement on search engine web pages.

Measurement

  • Tools
    Companies should use Tools as an analytics platform that helps manage your digital marketing strategy.
  • Links & Resources
    Some extra links and resources for more information for more online and social media marketing strategies.

Glossary

  • Terms that every company with an online marketing campaign should know.