Introducing Our Newest Intern
A junior at Point Park University, Mackenzie is a Cinema Productions major with a minor in Marketing. In addition to her class load, she participates in the JPH Film Society and spends her free time watching well-crafted films and preparing for her future. Mackenzie pursued an internship position with Apple Box in hopes of learning about video production in the Marketing and Advertising business. As an intern, she assists with scene selection, video shoots and works with project managers to fulfill client visions.
City She Grew Up In:
Mt. Lebanon, PA
Must Have Social Media App:
Good Will Hunting
What would you happily do again?
Work at the Toronto International Film Festival
Where would you like to spend vacation?
People would be surprised to know:
I was captain of my high school dance team.
1 thing you miss from your childhood:
Piggy back rides!
“Don’t cry because it’s over, smile because it happened”
Must Read: Visual Content Marketing
Every now and then we come across an article or information that captures our attention and we feel is a must-read for our clients. Here is one such article about the increasing importance to incorporate visuals when curating your online social media content.
3) When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
13) Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%.
42 Visual Content Marketing Statistics You Should Know in 2017
This year, we’ve seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Snapchat, Instagram, and Twitter. At the same time, videos have become powerful tools for brands looking to communicate more easily with their readers.
To help you keep pace with these trends, let’s take a look at some marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. The stats are categorized by General Visual Content, Video, Emerging Visual Marketing, Infographics, and Social Media.
Link to HubSpot article
Dan Brettholle Promoted to Creative Director!
Dan Brettholle has been promoted to Creative Director!
Dan will oversee the creative work product for all Apple Box Studios projects and clients. He will continue to direct art design while working closely with our copy writers and project managers in the planning, development and execution of our company’s services. Working to maintain existing client relationships, he continues to play a major role in acquiring new prospects. The company’s founder, Michael Wertz, will become chief creative officer. You can check out the whole Apple Box Studios crew here.