Check Out the Big Brain on Brad

The AppleBox Mindset

What do we look for in our employees?  An unwavering sense of style. An inexhaustible spirit to achieve perfection. The resolve to quash any non-believers. The audacity to break the rules of business. The character to inspire others. The imagination to create value out of nothing. The vision to see the big picture. An obsession with every last, little damn detail. A constant sense of urgency. The poise to work through the toughest challenges. The humility to carefully listen. The confidence to defend our life’s work. An intense desire to push further—to step up for the best outcomes possible. The hard-charging individuals below.

Our Crew

Dan Brettholle

Creative Director
  • Job Description: Creating and executing innovative ideas.
  • The actor that would play the role of you in a movie based on your life would be: Johnny Depp… if he’s not too busy.
  • What’s your battle cry?Loooooud noises!!”
  • Favorite quote: Go the extra mile. It’s never crowded. – Unknown Ext: 212

Dan Filipek

Vice President, Client Services
  • Job Description: Managing and communicating people’s ideas.
  • You are most creative when: Sunday morning cup of coffee.
  • The best trip you’ve been on: African safari in Kenya.
  • Favorite quote: If your cup is full, may it be again. – Robert Hunter Ext. 202

Thad Ciechanowski

Vice President, Motion Pictures
  • Job Description: Right-click-> edit
  • Apple or Microsoft: Apple
  • The name of your autobiography would be: Help
  • Favorite quote: Chance favors the prepared mind – Louis Pasteur Ext. 207

Lisa Kefalos

Account Executive
  • Job Description: Learning from every experience
  • In three words, account management is: Managing time effectively
  • Favorite social media platform: Rap Chat
  • Favorite quote: The only person you are destined to become is the person you decide to be – Ralph Waldo Emerson Ext. 211

Samantha Kaneta

Director of Business Development
  • Job description: Creating memorable experiences that go above and beyond expectations.
  • Your last meal on earth would be: Homemade chocolate chip cookies and a glass of milk.
  • The best trip you've ever been on: Any trip where I have gotten to see my family.
  • Favorite quote: There are two things to aim at in life: first, to get what you want; and, after that to enjoy it. Only the wisest of mankind achieve the second. - Logan Pearsall Smith Ext: 215

Mallory McGuire

Social Media Manager
  • Job Description: Figuring out how to effectively convey content in 140 characters or less
  • The name of your autobiography would be: God is great, Vodka is good & People get Hangry
  • One person living or dead you'd like to have lunch with would be:  Me, Ellen DeGeneres, and President George W. Bush all together enjoying a nice brunch.
  • Favorite quote: Don't take life too seriously, you won't make it out alive. Ext: 208

Victoria Gricks

Graphic Designer
  • Job Description: Turning design concepts into reality.
  • Your last meal on Earth would be: Anything that involves peanut butter.
  • Superhero power would be: The ability to fly. I would never have to sit in traffic again!
  • Favorite quote: You have to get lost before you find yourself. - John Green, Paper Towns Ext. 213

Jessica Joseph

Graphic Designer
  • Job Description: Visually communicating ideas
  • The name of your autobiography would be: Why Am I Always Hungry?
  • One thing people would be most surprised to hear: I was the captain of a national championship winning dance team (I'm pretty modest).
  • Favorite Quote: I'm sorry for what I said when I was hungry. Ext: 216

Michael M. Kadrie

vice president, digital media
  • Job Description: Apparently nobody can describe all that I do. It's complicated.
  • Superhero power would be: Nuclear vision. Then I could cook bacon just by looking at it.
  • One person living or dead you’d like to have lunch with would be: Jesus
  • Favorite quote: Everything you can imagine is real –Pablo Picasso Ext. 209

Tana Mitchell

Business Manager
  • Job Description: Manage business things.
  • Where do you find inspiration? In the bottom of my coffee cup.
  • One thing people would be most surprised to hear: I am obsessed with the ID Channel!
  • Favorite quote: “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” Dr. Seuss Ext. 203

Amy Meyers

Senior Media Director
  • What Do You Wish You Had Invented First: Facebook.
  • When Are You Most Creative: Right before I fall asleep and then in my dreams.
  • Job Description: Herding cats.
  • Favorite Quote: "Do or do not ... there is no try." - Yoda Ext: 205  

Alyssa Petroplus

Client Strategy
  • Job Description: Write and refine intriguing content
  • One thing most people would be surprised to hear: I'm a huge WVU basketball fan. I rarely miss watching a game.
  • What's your battle cry: "Nothing is impossible, the word itself says 'I'm possible'!" - Audrey Hepburn
  • Favorite Quote: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou Ext: 214

Adam Stevenson

  • Job Description: Transforming ideas into memorable images.
  • Your last meal on earth would be: Mom’s haluski
  • You find your inspiration where? In a theater watching amazing cinematography transform a movie into something more.
  • Favorite quote: Chance favors the prepared mind – Louis Pasteur

Dan Ayer

Freelance Copywriter
  • Job Description: I come up with ideas and words that move people to action.
  • What do you wish you had invented first? The wheel.
  • The best trip you've ever been on: The Grand Canyon.
  • Favorite quote: Fall seven times, stand up eight.

Michael Wertz

Owner, Chief Creative Officer
  • Job Description: Creating value out of nothing
  • Time when most creative: 4:46 in the AM
  • The name of your autobiography would be: Die Trying
  • Favorite quote: No man is completely worthless; he can always serve as a horrible example  –George Halas Ext. 201