Our Story

A Pittsburgh Advertising Agency

First and foremost, clients come to Apple Box Studios for fresh and creative ideas that get noticed—for clever ideas that resonate with individuals by focusing on a single thought. This clarity of thinking always connects with your audience. Our adherence to pure, simple and singular ideas sets Apple Box Studios apart from other advertising agencies.

Located in the historic Strip District of Downtown Pittsburgh, we design, develop and deliver communication tools, programs and marketing campaigns that help our clients grow. As a full-service ad agency, our work can take an infinite number of shapes and sizes. Yet, everything we do is shaped by one thing: the human sensibilities of your audience.

Since 2002, Apple Box Studios has worked closely with many of the leading companies and institutions in Pittsburgh. Every day, with every project and every line-item, we strive to create well-branded messages that effectively differentiate our clients in the marketplace. Call us and learn how we can help your organization step up and be noticed.

Marketing with a Sense of Purpose
Why does a great product or service go unnoticed in the marketplace? Why do some businesses struggle to grow? Why do unmotivated employees simply go through the motions? More often than not, the answer can be traced to a lack of identity associated with a company's products or services. On the other hand, all successful businesses have a clear understanding of the value they bring to their customers. They maintain a strong brand identity closely associated with the benefits they provide. This brand then becomes an center rallying point. This not only drives a company’s external marketing, but also defines its internal corporate philosophy. This is what inspires employees to deliver on their mission. At Apple Box Studios, we refer to the development of this rallying point as intrinsic marketing. It is the internal energy source that makes a company tick and the ideals leadership is built upon. Without it, both individuals and organizations will lack a sense of purpose. With intrinsic marketing, every employee intrinsically knows the direction forward. This is why Apple Box Studios develops both external and internal communication initiatives. They are truly one and the same.

Founding

BoxIn 1999, Michael Wertz moved from Los Angeles back to his hometown of Pittsburgh, Pennsylvania with his wife and three young children. He also brought with him over ten years of feature film experience as a freelance associate editor. As a member of the Editors Guild, Mike worked within the studio system where he guided several motion pictures through the post-production process gaining valuable project management, technical, and creative experience in the process. Drawing from his feature film experience, Apple Box Studios strives to deliver the highest of creative standards. Before incorporating Apple Box Studios in 2002, Mike was an account executive at a leading corporate communications design firm in Pittsburgh. This position provided Mike with valuable business development experience as well as in-depth knowledge about numerous multimedia formats and how they interrelate in today’s fast changing world of advertising. Today, Mike’s diverse background serves him well as the lead writer, creative director and sole owner of Apple Box Studios.

*ap•ple box .n. 1. A simple, wooden box used on the set of a movie for a variety of filming and technical purposes. 2. A piece of grip equipment used to raise lighting, dolly tracks, actors etc. 3. Also used by the cameraperson as a step to gain a higher perspective. 4. Often used by crew members as a convenient chair.

Our Clients